You can either take a subscription or buy credit packs. Subscriptions are available on the month (pricier, but cancellable anytime without a fee) or as an annual subscription paid on the month (you agree to continue your subscription for a year). Credit packs do not need a subscription.
Each asset (except for premium, and videos) costs one credit. Other types of assets can be bought by using more credits. The number of credits required depends on your subscription.