Led advertisng on the road

Forum|Forum|1 year ago
March 20, 2024
3 replies
177 views

Is it possible to use a standard in Italy for a company advertising led to punt on the road? Thank you in adavance. Federica

Licensing

This topic has been closed for replies.

Abambo

Community Expert

Yes. The "print or view" run needs to be less than 500k.

As you do not count the viewers, you need to do a honest estimation. (section 3.1 of the licencing terms)

Look here for more information on licensing: https://community.adobe.com/t5/stock/links-for-licensing-terms/td-p/11366788
(Disclaimer: As always with licensing, this is my interpretation of the rules. I think they are correct and advice is based on reading and interpreting the licence terms and on fair use for both the buyer and the artist/stock company, but I cannot rule out that my interpretation is wrong. I'm not an Adobe employee).

ABAMBO | Hard- and Software Engineer | Photographer

Jill_C

Community Expert

I don't know what you mean by "advertising led to punt on the road". Can you explain further?

Jill C., Forum Volunteer

F

Federica33054393s9c7Author

Participant

I mean a street advertisement on a digital totem

Jill_C

Community Expert

I suppose you mean a roadside billboard advertisement? I think you need an enhanced license if you expect the views to extend beyond 500,000 impressions.

Jill C., Forum Volunteer

F

Federica33054393s9c7Author

Participant

I mean a standard licence

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