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wosaCH
wosaCH
Participant
January 19, 2022
Question

Welche Lizenzierung für Werbeplakat

  • January 19, 2022
  • 1 reply
  • 198 views

Hello all

I want to create a promotional poster with an Adobe Stock image. The image itself is a "decoration" in the background. It is not advertised as a product, nor is it advertised as a main product. Just as an eye catcher...

I can't find an answer to this question here in the forum.

Is a standard license enough?

And: Does the source have to be stated in the poster?

Would be really happy for an answer.

-----

Hallo Zusammen. 

Ich möchte aus einem Bild aus Adobe Stock ein Werbeplakat erstellen. Das Bild versteht sich als "Dekoration" im Hintergrund. Es wird weder als Produkt noch wird es als Hauptprodukt geworben. Nur als Eyecatcher... 

Ich finde hier im Forum keine Antwort zu dieser Frage. 

Reicht eine Standard-Lizenz? 

Und: Muss die Quelle im Plakat angegeben werden?

Wäre wirklich froh um eine Antwort.

 

 

This topic has been closed for replies.

1 reply

Abambo
Community Expert
AbamboCommunity Expert
Community Expert
January 25, 2022

IMHO: Standard.

 

Look here for more information on licensing: https://community.adobe.com/t5/stock/links-for-licensing-terms/td-p/11366788
(Disclaimer: As always with licensing, this is my interpretation of the rules. I think they are correct and advice is based on reading and interpreting the licence terms and on fair use for both the buyer and the artist/stock company, but I cannot rule out that my interpretation is wrong. I'm not an Adobe employee).

ABAMBO | Hard- and Software Engineer | Photographer
wosaCH
wosaCHAuthor
Participant
January 25, 2022

thank you for your answer. I'm facing the same problem. I can also interpret and if the pics are for myself, I wouldn't hesitate to use that images. However, this is for a customer and I definitely don't want him to have to be confronted with an admonition.

But thanks for taking the time to reply.

Abambo
Community Expert
AbamboCommunity Expert
Community Expert
January 26, 2022

From a licensing perspective, there is no difference between a use for you or a customer's use. However, if you are transferring the physical image with your work, you should consider this: https://community.adobe.com/t5/stock-discussions/transfer-license-to-a-client/td-p/11990240. If you only transfer a print ready file or even more, you transfer the data directly to the printer and the printer delivers the printed advert, I wouldn't bother with that.

 

As for your second question: no! As it is not editorial use, you do not need to refer to Adobe stock or the author.

ABAMBO | Hard- and Software Engineer | Photographer
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