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Known Participant
Dec 18, 2023 1:36 AM UTC
Answered

What does this mean: Editorial use must not be misleading or deceptive?

Editorial use must not be misleading or deceptive.


= ?
What is mean?

Editorial cannot be used for advertising or commercial use?

 

[The moderator changed the subject for clarity, was “What is mean?”. The moderator cured the topics. Please do select only relevant topics.]

Jill_C
Jill_CCorrect answer
Community Expert
Dec 18, 2023 2:32 AM UTC

If a Buyer decides to use a Generative AI image in an editorial ( news ) application, they must not mislead their audience as to the origin and authenticity of the image. In other words. AI images cannot be used to illustrate real-world news situations, unless the focus of the news article is AI technology.

Jill C., Forum Volunteer

23 replies

Participant
Nov 1, 2026 9:16 PM UTC

Hello! I am still confused. Here is my situation: I purchase the extended rights of adobe stock images. I incorporate these images into the worship PowerPoint templates that I sell online. If an image is labeled “Generated with AI. Editorial use must not be misleading or deceptive” can I purchase an extended license, create a worship PowerPoint, and sell it online? In my product description, I do include that the image is AI-generated.

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Nancy OShea
Community Expert
Community Expert
Nov 2, 2026 1:35 AM UTC

GenAI content is for commercial use, not editorial use only content about actual events.

For example, you would never use GenAI to depict the war in Ukraine or the recent riots in Europe. Those are real life news events.

 

Hope that makes sense.

 

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Nancy O'Shea— Product User & Community Expert
Participant
Nov 1, 2026 9:16 PM UTC

Hello! I am still confused. Here is my situation: I purchase the extended rights of adobe stock images. I incorporate these images into the worship PowerPoint templates that I sell online. If an image is labeled “Generated with AI. Editorial use must not be misleading or deceptive” can I purchase an extended license, create a worship PowerPoint, and sell it online? In my product description, I do include that the image is AI-generated.

 

 

 

 

 

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Participant
May 14, 2025 4:17 PM UTC

So as an example I'd like to use the image that states this 'Generated with Ai  Editorial use must not be misleading or deceptive. as part of the background to add context to and promote a product

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Jill_C
Community Expert
Community Expert
May 14, 2025 4:56 PM UTC

What is your question? I don't understand your comment.

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Jill C., Forum Volunteer
Participant
May 14, 2025 5:07 PM UTC

Ii have chosen an inage but it states  'Generated with Ai. Editorial use must not be misleading or deceptive.

 

My question is can it only be used for Editorial purposes? and it must not misleqads.

 

Or can it be used commercially as part of a product background to give context to the product audience.

Thanks

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Known Participant
Apr 10, 2024 4:05 PM UTC

I think I understand. This line, Editorial use must not be misleading or deceptive, doesn't apply to the general editorial use only status. But I'm noticing that the Filters area to the left doesn't always include the Usage Rights selection... When it appears I click Commercial Use, but in other cases, as mentioned, some of these selections don't appear... I suppose what I'm asking is if I click on an image I've dropped in my Libraries, it should tell me, like in Shutterstock, whether it's editorial or commercial? (Shutterstock has an alert that pops up when you try to download an editorial image, you must click off on that.)

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Abambo
Community Expert
Community Expert
Apr 11, 2024 12:51 AM UTC
quote

I think I understand. This line, Editorial use must not be misleading or deceptive, doesn't apply to the general editorial use only status. 

By @defaulttti6pugex5w0

No, that applies to generative AI, where you can't take a generative AI picture and tell your audiance, that it is the real thing. 

 

Adobe only has illustrative Editorial assets, but any asset can be used in an editorial setting. 

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ABAMBO | Hard- and Software Engineer | Photographer
Participating Frequently
Jan 30, 2024 4:33 PM UTC

Just to clarify:  Commercial use is permitted?

We have been forgoing use of images with this label, as the grammar appears to be saying that these images tagged with this label, are for Editorial only.  

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Jill_C
Community Expert
Community Expert
Jan 30, 2024 5:07 PM UTC

Adobe Stock Illustrative Editorial images can only be used for editorial applications.

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Jill C., Forum Volunteer
Participating Frequently
Feb 28, 2024 8:17 PM UTC

Can someone from Adobe please clarify:
Similar to the person above who posted, L we were not using AI images, as the sentence below the images -- can be interpreted to mean, that the images are Editorial.


Please restate what this sentence indicates:  

 

"Generated with AI  Editorial use must not be misleading or deceptive."

Does that mean the images are automatically Editorial?
Or does it mean, if used within context of Editorial, must not be misleading?

Thank you.
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Abambo
Community Expert
Community Expert
Dec 18, 2023 4:29 PM UTC

For editorial use, it needs to be clear for the reader, that the asset is generative AI.

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ABAMBO | Hard- and Software Engineer | Photographer
Jill_C
Community Expert
Jill_CCommunity ExpertCorrect answer
Community Expert
Dec 18, 2023 2:32 AM UTC

If a Buyer decides to use a Generative AI image in an editorial ( news ) application, they must not mislead their audience as to the origin and authenticity of the image. In other words. AI images cannot be used to illustrate real-world news situations, unless the focus of the news article is AI technology.

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Jill C., Forum Volunteer