What license is needed to print on a gift card?

Question

I have a small shop looking to create some giftcards. I've seen adobe "tutortials" that talk about downloading an asset from Adobe Stock to use as a background on the giftcard. I am a bit confused by the license required though. I think the standard one would be ok as the image on the giftcard is not what gives it "value" (unlike selling the image on a shirt or mug for example) but want to make sure I understand what is needed before I supply any designs to the shop that use a stock image.

Has anyone dealt with this before that can give me an answer?

Abambo · Answer

I would agree with your findings. I would buy a standard licence.

Look here for more information on licensing: https://community.adobe.com/t5/stock/links-for-licensing-terms/td-p/11366788
(Disclaimer: As always with licensing, this is my interpretation of the rules. I think they are correct and advice is based on reading and interpreting the licence terms and on fair use for both the buyer and the artist/stock company, but I cannot rule out that my interpretation is wrong. I'm not an Adobe employee).

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