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Haseeb7
Participating Frequently
March 27, 2026
Question

How you all approach market analysis?

Hey everyone, I’m curious how you all approach market analysis. What tools or methods do you use to figure out which assets are in demand, which are oversaturated, and which are worth creating next? Do you focus on market trends, or do you stick to what you enjoy and let the chips fall? Would love to hear your approach! 

    7 replies

    Nancy OShea
    Community Expert
    Community Expert
    October 5, 2026

    As a starting point, see popular subjects in your Contributor User Guide. 

    https://helpx.adobe.com/stock/contributor/submit-your-content/submit-photos/photo-submission-overview.html

     

     

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    Nancy O'Shea— Product User & Community Expert
    Legend
    October 5, 2026

    Well executed images of smiling business people doing things or in meetings are - oddly enough - still in high demand. Otherwise, it is difficult to predict. What you think will sell doesn't sell, and vice versa. Luck plays a major role.

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    Participant
    October 5, 2026

    I usually think a mix of both approaches works best. Looking at search demand, current trends, and how crowded a category is can help identify opportunities, but creating something you actually understand or enjoy can make it easier to produce better work consistently. I’d also check what is already performing well and look for smaller gaps rather than chasing every trend.

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    Jill_C
    Community Expert
    Community Expert
    March 28, 2026

    I don’t  do much “market analysis”. I acquire  images from my travels around the world, and upload the most interesting and highest quality from those. These types of images will remain evergreen for years to come, and are not subject to whatever current whims and fads are gripping the markets…

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    Jill C., Forum Volunteer
    Nancy OShea
    Community Expert
    Community Expert
    March 27, 2026

    I don’t think about it. Trends are as fickle as the wind. Here today, gone tomorrow. I think it’s better to draw inspiration from art movements that have made a lasting impact on people. And then incorporate those concepts into our own artwork.

    5 Art Movements & Their Painters’ Palettes

    https://www.invaluable.com/blog/art-movements-painters-palettes/

     

    Customer buying habits are hard to predict. Nobody expected that ‘people in surgical masks‘ would become a huge seller until COVID hit. 😷🤒

     

    Life just happens. Our job is to represent it the best way we can. If there’s one key to reaching the widest possible customer base, it’s creating a large portfolio that’s rich with diversity. 

     

    Make lists of things that interest you. Compare your list with available Stock inventory to see if it’s something that Stock is in short supply of. When you find a need, fill it. Rinse & repeat.

     

    Hope that helps. 

     

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    Nancy O'Shea— Product User & Community Expert
    Community Expert
    March 27, 2026

    I just keep in touch  with the rest of the needs that we have as graphic designers specially with subjects in wich we curate stock content for clients and we find lack of content.

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    RALPH_L
    Community Expert
    Community Expert
    March 27, 2026

    Market trends are oversaturated. Important is to continually supply high quality assets that are in demand. This helps keep your assets at the top of searches where they can be seen. 

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