Inspiring

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Keywords Suggestion

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Hi, I want to know that should I prefer one word keywords or two words keywords? and does it effect the visibility of assets?
For ex. "Nature Scenery" or "Nature, Scene"
"Wooden House: or "Wooden, House"

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Jill_CCorrect answer

Community Expert

Here's what it says on the Adobe Help page:

Follow these additional guidelines:

Separate keywords: Separate descriptive elements from subjects. For example, “white,” “fluffy,” “young animal,” and “pup” are accurate, but you should add them as separate keywords. If you combine them into one keyword, it won’t be translated or surfaced correctly to buyers. However, “Arctic Fox” is a great keyword on its own, as is “Vulpes lagopus,” the scientific name.

Jill C., Forum Volunteer

Jill_C

Correct answer

Community Expert

Here's what it says on the Adobe Help page:

Follow these additional guidelines:

Separate keywords: Separate descriptive elements from subjects. For example, “white,” “fluffy,” “young animal,” and “pup” are accurate, but you should add them as separate keywords. If you combine them into one keyword, it won’t be translated or surfaced correctly to buyers. However, “Arctic Fox” is a great keyword on its own, as is “Vulpes lagopus,” the scientific name.

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Jill C., Forum Volunteer

D

DailyLifeImagesAuthor

Inspiring

What does it mean by surfaced correctly to buyers. Can you explain little bit?

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Jill_C

Community Expert

I think it means that compound keywords may not translate accurately to another language, and customers searching with keywords in another language will never see the asset in their search results..

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Jill C., Forum Volunteer

RALPH_L

Community Expert

I have to disagree with @daniellei4510 . I have done tests searching for images using compound and single keywords. The results are different.

But there is no sure fire way of key wording. You have to think like a customer and you have to place those keywords, regardless of compound or singular toward the top of the list and toward the beginning of the title.

Here one quick test:

"wooden house (2,851,296 results)"

"wooden, house (2,819,574 results)"

"house made of wood (102,662 results)"

"wood, house (4,054,705 results)" NOT GOOD! TOUGH COMPETITION!

There are several possiblities.

Like I said, search for yourself and choose the combination that returns the least amount of compition while still a good possibility that someone will use the search term.

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D

DailyLifeImagesAuthor

Inspiring

Yeah, I understood. One of my old images have compound keywords and the keyword have around 90K results. And It's one of the most downloaded images of me.

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daniellei4510

Community Expert

I guess the bottom line is this: Adobe allows for a maximum of 49 keywords. "baby bassinet," "bassinet," and "baby" count as three keywords, not four, so compound keywords count as one word. Adobe suggests a minimum of 5 keywords, but I would certainly take advantage of the max allowed when reasonable to do so, again making sure the words are relevant to the image in question, regardless of length. Keywording is a science unto itself and short of spamming the keyword list with words that have no bearing whatsoever to the asset itself, I think it's worthwhile to make assumptions as to what a potential buyer might use in a given search queary.

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daniellei4510

Community Expert

I lean toward breaking up any keyword strings if I think it's doubful that anyone would enter that string as a keyword. I go by the assumpsion that someone entering nature, scenery would get the same result as someone entering nature scenery. But I separate them when it seems reasonable to do so. There are now things called long tail keywords, the likes of which are "nature scenery in a forest," but I haven't looked that deeply into the benefits if any. Fashion, model is to me the same as fashion model. But it gets even trickier. Skin care? Or skincare? Outdoor? Or outdoors? I don't think it's going to count against you if you cover your rear by including both. As long as they are still relevant to the original image, you should be fine if you were to include both. But that's just me. Others may have different opinions.

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