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Known Participant
September 23, 2023
Answered

picture of a Barbie doll

  • September 23, 2023
  • 3 replies
  • 870 views

Does a picture of a Barbie doll have intellectual property rights or not because I have artificial intelligence pictures of the doll and I am hesitant about sending them for review?

Correct answer daniellei4510

Definately something to stay away from doing with respect to IP rights. Even if in the public domain, it would not be permitted. From what I gathered by way of an internet search, Mattel will go to great lengths to protect the brand. From the internet:

"Mattel equally protects Barbie’s distinct brand identity, including its name, logo, and slogan, with its trademark. Initially registered in 1959 with a simple pink sans-serif font, the logo underwent five changes before reverting and continuing with the original in 2009. Originally, Mattel secured trademark protection for “Barbie” specifically for dolls, which subsequently extended to other product categories. It currently enjoys a wide range of Barbie-branded merchandise through licensing agreements, including Gap’s Barbie apparel, OPI Barbie nail polish, NYX cosmetics, Xbox controllers, Burger King sauce, Crocs, UNO cards, and more, all infused with the iconic ‘Barbie pink’ (also trademarked!)."

3 replies

Participant
April 3, 2024

芭比  娃娃  是危险信号

Jill_C
Community Expert
Community Expert
September 23, 2023

Mattel aggressively pursues protection of their IP, and anything that strongly resembles a Barbie doll will be refused, even if it isn't actually labeled as such.

Jill C., Forum Volunteer
daniellei4510
Community Expert
daniellei4510Community ExpertCorrect answer
Community Expert
September 23, 2023

Definately something to stay away from doing with respect to IP rights. Even if in the public domain, it would not be permitted. From what I gathered by way of an internet search, Mattel will go to great lengths to protect the brand. From the internet:

"Mattel equally protects Barbie’s distinct brand identity, including its name, logo, and slogan, with its trademark. Initially registered in 1959 with a simple pink sans-serif font, the logo underwent five changes before reverting and continuing with the original in 2009. Originally, Mattel secured trademark protection for “Barbie” specifically for dolls, which subsequently extended to other product categories. It currently enjoys a wide range of Barbie-branded merchandise through licensing agreements, including Gap’s Barbie apparel, OPI Barbie nail polish, NYX cosmetics, Xbox controllers, Burger King sauce, Crocs, UNO cards, and more, all infused with the iconic ‘Barbie pink’ (also trademarked!)."

Adobe Community Expert | If you can't fix it, hide it; if you can't hide it, delete it.
Participating Frequently
September 23, 2023

So a female doll dressed in halloween themed clothing = no bueno?

 

Jill_C
Community Expert
Community Expert
September 23, 2023

Most toy figurines are protected by IP. If the doll strongly resembles a Barbie doll, or if it is actually a Barbie, it's a "no-go".

Jill C., Forum Volunteer