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Creative-Touch
Participant
February 22, 2026
Question

Sharp Drop in Sales & High Rejection Rates — Any Official Insight? 🚨

  • February 22, 2026
  • 4 replies
  • 328 views

Hello everyone,

I’m an active contributor with a large and regularly updated portfolio. I invest serious time and effort into producing diverse, commercially relevant content for Adobe Stock.

Recently, however, I’ve experienced a significant drop in sales and earnings. The decline is noticeable enough to raise real concerns. I’m trying to understand why.

Has the algorithm changed?
Has buyer behavior shifted?
Is increased competition affecting visibility?

It feels like there should be a clear reason for this level of decline — especially given that my portfolio keeps growing — but I haven’t been able to identify one.

At the same time, I’m seeing a high number of rejections. Many files are declined with very general reasons like “quality issues” or “similar content,” which makes it difficult to understand what exactly needs to be improved. Without clearer guidance, it feels like we’re working blindly.

I’m not posting to complain — I’m genuinely seeking clarity. Are other contributors experiencing the same trends? And if someone from the Adobe team can comment, any transparency about current expectations or changes would be greatly appreciated. Clear insight would help many of us understand whether it still makes sense to keep investing our time and energy here.

Thank you.

 

4 replies

Nancy OShea
Community Expert
Community Expert
February 22, 2026

In addition to what others have said, try to vary your keywords & titles. We suspect that AI is scanning submission metadata for “similar content.”  See what Stock says below.

https://helpx.adobe.com/id_id/stock/contributor/help/similar-vs-spamming.html

 

As to quality issues, we can’t comment without seeing one or two of your rejected assets. It could be something simple that can be fixed & resubmitted one more time. Or it could be equipment related (sensor spots, dusty lens, etc...). 

 

Nancy O'Shea— Product User & Community Expert
Ricky336
Community Expert
Community Expert
February 22, 2026

The market is fickle. There are more fish in the sea—especially with AI-gen images, and who needs stock anyway when one can do it themselves!!!

Don’t forget this also being a factor!!

Jill_C
Community Expert
Community Expert
February 22, 2026

The Adobe team does not participate in this Community Forum, and even if they did, they wouldn’t reveal any algorithm change or shifts in buyer behavior. It is normal for sales to vary from day to day and week to week. Some reduced activity is explained by holidays and seasonality of your portfolio.

 

Increased competition is the most obvious explanation. The Adobe database has grown by ~34% in the past year (120% in the past 2 years) and is now approaching 900 million, almost 50% of which are AI assets. Adobe continues to add an average of ~3 million assets each week. It’s difficult to find a topic or theme that doesn’t have thousands or even millions of competitors. Of course, unless they add new Buyers at the same rate, the slices of pie get smaller and smaller for each of us.

The increased reject rates for “quality” and “similars” has plagued all of us for most of the past year. Some of these rejections appear to be unjustified and inconsistent. Unfortunately, this, and a few other strategies such as capping the weekly submissions on each account, is the way Adobe has chosen to slow down the growth rate and provide a more curated selection for the Buyers. Many of us have reduced our submissions here, because it’s just too time consuming to spend time acquiring, editing and submitting images to have a large percentage of them rejected. 

Jill C., Forum Volunteer
daniellei4510
Community Expert
Community Expert
February 22, 2026

Yep. I’m down to one or two a day, and I don’t bother posting on weekends anymore at all. In fact, I only have two assets under review right now and those have been setting there for weeks. I could delete and resubmit them, but I leave them there for old time’s sake. :)

Adobe Community Expert | If you can't fix it, hide it; if you can't hide it, delete it.
Jill_C
Community Expert
Community Expert
February 22, 2026

I haven’t submitted very many this year, though I do have some uploaded that just need titles and keywords. A spate of rejections negatively affected my motivation…  I’m accumulating a batch to submit to Getty.

Jill C., Forum Volunteer
daniellei4510
Community Expert
Community Expert
February 22, 2026

Evidence suggests more and more contributors have been facing numerous similar content rejections or rejections for quality issues. And as far as a decrease in sales is concerned, I’ve been seeing similar concerns as well on various forums. Increased competition is no doubt one of them, and perhaps may have at least an indirect connection to the increase in rejections. After all, fewer assets in the database potentially (potentially being the keyword here) would or should result in more sales for contributors in general. As to whether or not this is helpful in terms of any insights I can offer, I don’t think anyone here can be of help with that. It’s all guesswork at this point.

Adobe Community Expert | If you can't fix it, hide it; if you can't hide it, delete it.