Special characters in tags and titles for search engine optimization

Question

How are special charactes such as dashes and quotation marks treated with adobe search algorithm. For instance whenever "-" is used to join separate words like (close-up). Is close up, close-up, and closeup 3 seperate terms in adobe's search algorithm?

Also are quotation marks within titles and tags are considered or simply just ignored when it comes to the adobe search engine algorithm?

Jill_C · Accepted Answer

I did a quick experiment in the search box on stock.adobe.com

Closeup face - yielded >6.944 million hits

Close-up face - yielded >6.975 million hits
Close up face - yielded >2.07 million hits

"close up face" - 3,529 hits - (adding quotes around the search terms is to include only results that contact all of the words in quotes)

"close-up face" - 6,987 hits

"close up face" - 12,205 hits

From this, I can conclude that the dash does matter, and that perhaps it's best to include variations in the keywords.

daniellei4510 · Answer

Even with Adobe's own keyword suggestions, I've seen closeup, close-up and close up all recommended on occasion. I suspect it doesn't hurt to include all three, but I've always felt that Adobe's search algorithm is very loose. Say I search for, "women with red hair." It wouldn't be unusual for a red apple to turn up, or other images with red objects. As far as titles are concerned, some people even have run-on sentences and even ignore periods, so I wouldn't give quotations and question marks a second thought.

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