What is the best way to write keywords?

Forum|Forum|6 months ago
October 5, 2025
2 replies
203 views

Hello. I've been active since May of this year.

I believe keyword creation is incredibly important, so I'd like some advice on how to utilize them effectively. Should I use a lot of keywords, a variety of keywords, or is it better to keep it simple, clear, and concise?

Contributors

Nancy OShea

Community Expert

Relevance is key.

Don't use bogus keywords that don't accurately describe your content.

If you care to post an asset for us to see, we can better make recommendations.

Nancy O'Shea— Product User & Community Expert

daniellei4510

Community Expert

It starts with your title. Use 5 to 10 of the most important words that appear in your title. Then use Adobe's suggestions if you need more. Lately, based on the assumption that a bot is inspecting keywords looking for similar content, I tend to keep the number of keywords relatively short in the event certain keywords have been used so often that the bot tags the assets as such.

Adobe Community Expert | If you can't fix it, hide it; if you can't hide it, delete it.

H

hh_4468Author

Participant

Thank you for the advice. I think this information will be very helpful.

Abambo

Community Expert

The order in which the keywords do apear is important. Do not use composite words, like "red car", you should add those keywords as two keywords: "red" and "car", according to the keyword guideline. Do not use the plural in addition to the singular. In our example: "car" should be enough, do not add "cars" in addition. And do not add keywords that are false. If you have a skyline, it can't be that the skyline is in Madrid, New York and Rome. Check the right town!

ABAMBO | Hard- and Software Engineer | Photographer

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