Feedback regarding AI Content Credentials and misleading AI labels on edited videos
I am a professional video editor and a paying Adobe Creative Cloud subscriber. I also spent four years studying animation and visual effects, developing the technical skills and creative knowledge required to produce visual content professionally.
I recently edited a promotional video for a gaming community using Adobe After Effects. The entire video was manually edited. I made the creative decisions, assembled the footage, animated the text, and handled the composition, transitions, and timing. The only AI-assisted operation was removing the background from a single image using Adobe Firefly.
However, the exported video contained Content Credentials declaring AI-generated content, and the video subsequently received an AI label on X.
As someone who spent four years studying animation and visual effects and continues to invest in professional tools to do this work, I find this extremely frustrating. I put my skills, time, and creative judgment into producing this video, yet a single AI-assisted operation can result in a label that gives viewers the wrong impression about how the entire project was created.
I understand the importance of transparency regarding generative AI, and I am not arguing against disclosing its use. However, there should be a clear distinction between content generated by AI and work created by a human professional who uses AI for a limited editing task.
As a Creative Cloud subscriber, I would like Adobe to address the following questions:
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Why can a single AI-assisted operation result in an AI declaration associated with an entire exported video?
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What options do creators have when the resulting label misrepresents the nature and extent of AI usage in their work?
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Is Adobe working with social media platforms to ensure that AI-assisted editing is distinguished from AI-generated content?
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Can Adobe provide creators with greater control over how the use of AI-assisted tools is disclosed, without compromising legitimate transparency requirements?
I pay for Adobe's professional tools because I rely on them to produce high-quality creative work. I believe creators should be able to use the features included in these tools without having their professional work mischaracterized because of a single auxiliary operation.
Transparency should inform viewers, not inadvertently undermine the work, skills, and credibility of human creators. Adobe should take this issue seriously and work toward a more accurate and proportionate approach to AI Content Credentials.
