Nano Banana Pro is 40 Credits Now?

Absolutely insane that there's nothing inbetween $29/mo and $199/mo 

They ended thier unlimited picture and video generation promotion! I didn't even know about it and have Firefly Pro, and now everything, INCLUDING thier own model (what am I paying for?) costs a ridiculous amount of credits, for what you get, which is 8000 credits. To really use Firefly effectively, you need premium, and on top of that, will likely have to buy even more credits to compensate for unusuable images and videos. In effect, they are entirely focused profiteering, and could care less it seems, about offering thier customers a product of value. You lost a customer, which I am sure, is among many today Adobe. 

To my shock I also just got the low credits warning due to being charged 40 credits per image.  They failed to announce that the price increased by 4x. What a scam company! Must be the increased demand, but  this price gouging will eventually come to a stop once they lose enough customers. 

The previous post I made on here was about Photoshop, not Firefly (I didn’t notice the breadcrumb titles), but either way I was being charged 40 credits for NBP (Nano Banana Pro) generations regardless of size or complexity (even for a tiny in-image correction). Adobe support confirmed the issue, then went quiet for a week. Then they finally responded on Christmas Day summarising and acknowledging the overcharge (photoshop was and is still telling me each action should cost 10 credits) but saying there was nothing they could or would do about it. Two days later, on 27 December, because I had not responded during the holiday period, they closed the support ticket and changed the ticket title to suggest that instead of being an issue of an overcharge, that I had sought 'guidance’. 

Yep - I just cancelled. There are also a number of services that were free as part of your subscription which now cost. So I'm out.

I stopped paying for Creative Cloud Pro just for the extra credits a long time. Now I just use a third party Plugin (Pablo) which costs just a couple of cents per generation. $105 per month for 100 NBP generations equals more than a dollar per generation 💀

I've just realised that my NBP generations have been costing me 40 credits each for the last few days, with no warning. I'm now almost out of credits on a 2000 Plan that should easily last me a month. The Adobe website says (as of today) that Photoshop premium AI generations cost 10 credits each, and the desktop app 'generate' button tooltip clearly states (as of today) that "this generation will use 10 credits".

I did not understand why my account balance had suddenly plummeted so yesterday I spent over an hour on chat to a support guy who talked me through various tests (using up what few credits I had remaining) and restarts, and even resorted to Remote Desktop access just to satisfy himself that my generations were indeed costing me 40 credits each and that the app was indeed telling me that they cost 10 credits each. He clearly had no idea about the sudden x4 price hike, as he agreed that there must be a fault with my account. I pointed out that in the UK, indicating one price and then charging another is illegal according to the principals established by the Price Marking Order legislation. So after many hours of testing, research and 'chatting', I was still none the wiser about what I now read here to be an unannounced and undocumented x4 price hike.

The support guy booked the only two-hour slot they had for a callback by a senior support guy who would, he said, try and work out what was wrong. Today I rearranged my busy Xmas work schedule in order to be by the phone, and kept the line free. The call never came but at the end of the slot I got an email informing me that I would be called tonight between 11.30pm and 1.30am (they know I live in the UK). I immediately replied pointing out that I go to bed at 10.30pm, but got no response. So I stayed up until now (3am) but no phone call was received.

I've been an Adobe/Aldus customer since their very first product back in the 90s (or was it the 80s, I can't remember) and they have always put profit over customer loyalty and care, but this latest incident takes the biscuit! The x4 price hike is almost unbelievable given the various disadvantages of using NBP through Photoshop e.g. only being able to use one reference image; not being able to chain/build prompts consecutively but having to start afresh each time; low resolutions (took me a while to realise that if you have a 3800 x 2800 file, for example, the generation is obviously being run in a much lower resolution and then upscaled without any upscaling, if you know what I mean); and not being able to roll over one's credits each month. The only advantage is workflow neatness but there's no way I'm going to pay double the going rate of Google's own Gemini service and have to deal with the disadvantages too.

So that's it for me. Adobe have just lost me as an AI customer and I'll switch from Photoshop too if I find I can do without it (as AI gets even better in future). Adobe's support team clearly don't collectively know what they're doing, and Adobe generally have always taken their customers for granted. For now, I'm going to start using the much cheaper (than Adobe's new pricing) Google Gemini web service (unless I've misunderstood something) and drag the resultant files across into Photoshop. Not impressed!

Adobe just quietly increased their generative AI credit requirement from 10 to 40 credits per use. Let that sink in - a 300% increase overnight.

For those of us already paying premium subscription fees for Creative Cloud, this feels less like a service adjustment and more like a bait-and-switch. We were willing to work within the 10-credit system, budgeting our AI-assisted workflows accordingly. But 40 credits? That's not a tweak - it's a fundamental shift that makes the feature practically unusable for regular work.

We're not asking for unlimited free AI generation. We understand server costs exist. But when you're already charging professional-tier subscription prices, nickel-and-diming your loyal user base with a 4x credit increase feels exploitative. Either the tools are part of the Creative Cloud package we're paying for, or they're not. This middle-ground approach just alienates the designers, artists, and creators who've built their workflows around your ecosystem.

Adobe, we pay enough. Don't make us pay twice.