Designed kit on video.

If you want to change a graphic on a shirt, you can use Mocha Pro or Lockdown. If you want to replace the entire shirt, you will have to invest a couple of hundred hours learning a 3D app and advanced object tracking. Blender (HTTP://blender.org) is probably capable, and it's an open-source (free) 3D program. You'll also have to learn how to shoot footage that can be properly tracked, and you'll have to learn how to rotoscope and create traveling mattes to separate the shirt from the rest of the background. 

Here's an introduction to Lockdown. 

If you want to learn how to use Mocha Pro to do the same kind of mesh tracking, you'll need to spend a lot of time learning how to use the tools. The Mocha Pro/Power Mesh workflow:

Personally, I would choose to put a shirt without your branding graphic on the actor and use Mocha Pro/Power Mesh.  The footage needs to be shot with the workflow in mind, or you'll spend a lot of time doing Roto work by hand. 

There is no magic click-and-drag workflow for this kind of compositing. It takes skills and experience to pull off a believable finished shot. 

Produce the shirt, out it on a guy on a bike. Replacing it after the fact is what they do on Marvel movies and that's why they cost millions to make (among other things). Sorry, there's just no way to do such things on a budget in AE. At best you can perhaps replace a logo on an existing shot if the relevant section is visible and the area doesn't move too much like someone standing or you cyclist on filmed on rollers from a fixed angle, but anything beyond that would not only require lots of work but also for the shots having been done with the replacement in mind with the person wearing one of those suits with markers, the scenes having markers for camera tracking and all that...

Mylenium