Help with Dynamic Distortion Effect

Hello everyone! Could someone tell me approximately how to achieve a result similar to these examples, correcting my process?

I was thinking of using the curves effect to distort the colors of the image, making it darker and reddish in certain corners. And then using turbulent noise to create a line effect similar to the image, using evolution to make a distortion animation. Finally, adding a mask to this animation, so that it is displayed in certain places of the image, and in this case, I have a lot of doubts about how to do it. Perhaps using the 'HSL SECONDARY' feature in the Lumetric Color effect and creating a mask by selecting specific colors to personal taste? I'm uncertain about that.

In your case, After Effects professionals, what would you use to achieve a similar result?

Gif Example:

Frame Examples: