How to swirl an object to it's backside?

Hey guy's, 

I'm trying to figure out how to recreate the following effect. It looks rather simple but I can't quite figure out how to do it. Been playing around with the page turn filter but it doesn't quite do the trick. 

https://64.media.tumblr.com/60de297f0a94ee4471ea11ba1ae692e6/tumblr_pjw4zjqmwh1ukqn64o2_r1_1280.gifv

Thanks in advance!