Need a help with effect

How can I get this effect? I would be grateful if somebody would explain me that with telling me where and which keyframes should be.

The effect I want to get is in that video

Use more than one layer. Try this:

• Add your text layer
• Create a shape layer above it about the same size as the text layer
• Add 2 copies of Directional Blur, one at 0º and one at 90 and fiddle with the amount to get the blur you want.
• Solo the text layer anbd do the same thing but animate the blur so the text goes from blurred to sharp
• Animate the opacity and maybe the size of the shape layer and the text layer so the blurred shape layer fades in then fades out as the text layer fades in as it becomes sharp.
• Make the layers 3D
• Add a camera and animate the Z position of the camera
• Fiddle with the falues and the timing until you get what you want.

A typical newbie mistake is trying to do everything on one layer. I recdently added lightning to a shot of a cowboy riding across a meadow on a rainy day. It took about 30 layers to make it belivable. One layer for each of the reflections, another for more glow, another to mask a tree in front of the lightning strike, a track matte for a cowboy riding a horse in the foreground, light wrap fot the horse and rider, a bunch of shadows. Another layer to backlight the rain I created on another layer. The list goes on and on. It took about 12 hours to do a 7 second shot. Welcome to the world of visual effects.

Hello, can anyone help me with making transition like this?