Tile Flip

I want to create a 3x3 square grid with a total of 9 squares. There will be a single photo overlapping the entire set. I want each individual tile to flip over one at a time (like a playing card). How would I go about doing this?

To test out the flipping motion, I tried setting the track matte of the photo to the 1 shape. But when I try to rotate the X or Y axis, the square doesnt stay stationery and "flip" over. The whole shape moves.