How do I remove import preset from ACR/bridge/LR?

Suddenly any photos I add to Lightroom or Bridge, an preset is added on top and I cannot for the life of me figure out how to remove it. I even tried deleting the preset but it didn't fix anything. The preset still gets added to all photos I import, and when I try "resetting" a photo in Lightroom, it resets with the preset. UGH. I don't wtf I clicked today, but I cannot make this go away and its driving me crazy. THanks!!