Adding license from retail purchase to adobe.com account. Possible?

Hi,

We have an adobe account.  I'm posting from it right now.  We have a few other employees with sub-accounts listed under this one.   Recently someone in our organization purchased from retail, boxed versions of Acrobat Standard 2017 and went around the primary reseller attached associated to our account.     I would like to add those (or move) those licenses to our main adobe.com account so that we can better track the licensing in one central place.

How I do this?

Thanks.