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Participant
September 6, 2023
Answered

Adobe Analytics discrepancy compared to Google Analytics

  • September 6, 2023
  • 1 reply
  • 841 views

Hello everyone!

 

I am looking for any insights of why visits in google analytics would be lower than the reported visits from our X site (using adobe analytics) sent to the a Y site (using google analytics) - using X and Y to differ the sites. 

 

For example - our site has reported thousands of visits clicking on CTAs leading to that site (-3% difference compared to the visitor dimension).  However, this number has only been about 600 in total per what the team has seen on their end. Now, I know comparing data in different platforms are not the best practice as this can vary depending on how visits/sessions/etc are defined in either platform. Has anyone dealt with this before and come to a potential root cause?

 

Best,

 

Correct answer John T Smith

Sorry, not supported here... You need to go to https://experienceleaguecommunities.adobe.com/
-https://www.adobe.com/products/livecycle.html
-AEM Adobe Experience Manager
-Adobe Experience Platform
-Adobe Analytics
-Adobe Campaign
-Adobe Target
-Adobe Partners Network
-Adobe Audience Manager
-Adobe Advertising Cloud
-Marketo

1 reply

John T Smith
Community Expert
John T SmithCommunity ExpertCorrect answer
Community Expert
October 2, 2025

Sorry, not supported here... You need to go to https://experienceleaguecommunities.adobe.com/
-https://www.adobe.com/products/livecycle.html
-AEM Adobe Experience Manager
-Adobe Experience Platform
-Adobe Analytics
-Adobe Campaign
-Adobe Target
-Adobe Partners Network
-Adobe Audience Manager
-Adobe Advertising Cloud
-Marketo