MASSIVE Price Increase?

Forum|Forum|8 months ago
May 16, 2025
2 replies
3184 views

So, it looks like to keep some of the key features we love like generative fill and have a reasonable amount of credits we have to upgrade to Pro at our next renewal.

A $15 a month price hike right now really hurts Adobe. Agencies and freelancers are getting squeezed with clients taking longer to decide on projects, wanting to pay less and less.

We are investigating if most of our team except for one member will move to Affinity.

Seriously, the mindset of AI means you can make tons more money isn't a 1:1. It saves time, but that doesn't mean more clients are doing more projects and paying more. We can't justify you rprice increase for every employee.

https://helpx.adobe.com/creative-cloud/policy-pricing/changes-to-individual-plan.html

Others

aprilroseberry

Participant

I agree. This new pricing has me considering other options. I can't keep up with the increase in pricing for the 3 to 4 products I use. I was already considering alternatives at the $60 price, now it's going to be even more and a year contract to boot.

I don't even use AI features so I find it frustrating.

Shivangi_Gupta

Community Manager

Hi @aprilroseberry,

We welcome your feedback. Adobe is committed to continually adding more benefits to Creative Cloud plans.

To give our customers more choice and flexibility, we're also introducing a new plan for individual customers, Creative Cloud Standard.

This plan will continue to include the 20+ desktop apps, services, and benefits you enjoy now as part of your Creative Cloud All Apps plan, but with limited access to generative AI features, reduced generative credits, and limited access to web and mobile apps.

Pricing for Creative Cloud Standard is as follows:

Annual billed monthly: US$54.99/month

Monthly: US$82.49/month

Annual prepaid: US$599.88/year

All prices do not include tax/VAT/GST.

I hope it will help you make choice. Let us know if you have any additional questions.
^Shivangi

SC-AgencyAuthor

Inspiring

Let me phrase this a different way... You are offering a downgraded plan close to the price a I pay now, but some of the features I basically have now will now cost a lot more for the Pro plan that you are automatically rolling me into the next time my subscription is up.

If I choose your new downgaded plan I will lose features in my Adobe apps for mobile and get far, far less generative credits than I have now. So I will pay the same for less. Essentially it's like taking away things but charging the same amount which is the phenonmenon known as shrinkflation. No one likes opening a box of cereal or chips they pay the same price for and see 1/4 less product.

This is similar to what Adobe just did with the text to video, like 3 tries and then have to pay when it seemed to be pitched as a Creative Cloud benefit. Adobe is continuing to sow a lot of bad will with it's pricing to the customers who did not leave you over the AI training debacle. More and more reasons to go to Affinity.