Price increases

I'd feel a lot less crabby about price increases (just got an email saying they were going up) if money wasn't being made by Adobe by selling my eyes to advertisers every time I start up an application. It's also annoying to be told that the increase is a reflection of the value - sorry, but value is relative and unique to each individual. The value of Adobe's software to me has not changed in the last few months. I value it, which is why I'm subscribed (despite not liking the subscription model in the first place) but changes to random parts of the services I never use don't consitute an increase in the value for me worth paying extra.