Black Friday/Cyber Monday deals for existing (loyal) customers??????
I hear that you have an awesome deal for new customers who would like the full Adobe CC suite ... but I can't find the deal for those of us who have been paying the full $50+ dollars every month for years ... the deal for those of us who have cut other things out of their budget in order to afford the monthly fee for your products ... those of us who signed up 'back in the day' and supported your product idea when you initially rolled out CC .... those of us who have, no-doubt, had to contact your customer service dept for help at least once since the roll out and struggled through the frustrations of copy/paste answers in the "Forum" that don't have anything to do with our questions .... those of us who have recommended your products to friends and colleagues and gave examples of how we've used your products, resulting in new customers for you ... those of us who have dealt with the updates and glitches and changes and went with the flow .... I cannot find the black Friday or cyber Monday deal for us, your paying customers??? Did you forget about us? I contacted one of your customer service reps and he confirmed.... deals are for new customers, existing customers get nothing.
Are you even interested in showing any appreciation for your existing customers.... at all??? Are you ONLY interested in getting more people to give you money even if it means you will lose customers who have been paying for your products for years??? I signed up in 2010! Have you ever offered a "thank you deal" for existing customers? Have you ever heard that keeping loyal customers is MUCH cheaper than acquiring new ones? (Marketing 101) Have you considered the cost to provide brand new customers with customer service? Us, "old customers" have already figured out the hard stuff. For every one question we might have, your brand new customer is going to have 3 questions! Who cares .... the forum experts can deal with them?? ... How sad.
I cancelled my full CC subscription tonight and downgraded from $54/month to $20/month for the photo pkg. I will look around for alternative options to Photoshop and Lightroom over the next few months and I will be ending my business with Adobe. I will happily give my money to a company who understands (and appreciates) the value of a loyal customer.
Good luck!
PS - You might want to talk with AOL about the impact of bad customer care and the importance of customer retention.
