How do I install the cs6 master collection on an iMac?

I have an adobe cs6 master collection disc. I tried installing it on my iMac and all I see is a bunch of weird folders with names like styles, templates, textures, legal, library, main. I don't see where the actual Adobe programs to install are. I followed the instructions to get the serial number, but I don't even see where I am supposed to enter the serial number. Can anybody help me?