Can you use the Adobe updates server to also install new Adobe applications?

Hi all, 

we've just got our Adobe updates server up and running which is great but can we also use it to install applications instad of just updating exisitng ones we've deployed in the past?

The server has downloaded about 400GB of product data, I thought there must be a way of leveraging the AUS using it's client side commands to install new applications since all the data is sourced from the AUS anyway when updating an app. The AUS seems to contain all the necessary files to update Photoshop so why would it not be possible to use the AUS to install a fresh version of Photoshop when deplyng a new machine? 

Could anyone shed some light on this whether this is possible or not? 

Cheers,
Dan