Real-time personalizatin

Hi Team,

We are working on a healthcare use case using Adobe Experience Platform (AEP), Adobe Experience Manager (AEM), Web SDK, and Adobe Target.

Our goal is to deliver personalized content to users based on their health conditions. However, due to compliance constraints, we cannot expose PHI data. Instead, we plan to send only abstracted attributes/flags from AEP (e.g., isDiabetic = true).

On the content side, AEM will provide Content Fragments (CFs), which will be imported into Adobe Target as offers.

Given this setup, I have a few questions:

1. Is it possible to match AEP profile attributes (such as boolean flags like isDiabetic) with offers in Adobe Target in real time using Web SDK?
2. Considering scalability (potentially hundreds of offers from AEM) and multiple health conditions per user, what would be the best approach to design this personalization?
   • Should we rely on audience-based targeting in Adobe Target?
   • Or is a metadata/tag-based approach (mapping user attributes to offer attributes) more appropriate?
   • Would using multiple decision scopes or another pattern be recommended?
3. Is it possible to implement dynamic offer mapping and personalization (i.e., automatically matching user attributes with offer metadata without manually mapping each offer)? If yes, what is the recommended approach?

Any guidance or recommended architecture patterns for this type of privacy-safe, scalable personalization would be really helpful.

Thanks in advance!