Pantone Metallic Colours

Printing tools used in the office cannot produce metallic color.

It is possible to use PANTONE color in Corporate Identity works. In order to produce this color in the same appearance in every printing house, they need to use standard solution methods.

These special Metallic PANTONE colors are sold as ready-made. They can build printing houses themselves by adhering to certain formulas to produce them cheaper. Color discrepancies may occur when they make themselves.

They need to use Color Management systems. They can produce color within the standards by measuring with spectrophotometer.

Your problem:

The fact that this color used in your corporate identity cannot show the true color of the values ​​used in the office, web, digital media.

When designing the corporate identity, the chosen color should be used in the same way.

They are ripping you off. You cannot print metallic gold digitally. It sounds like they are printing on a color copier. I have a printing place, so I know exactly what is going on here.

My suggestion.. and you may not like it... Is to have two specified colours for the branding i.e. a CMYK colour approximate to Metallic Pantone 8201c that is considered safe/consistent for most printers when doing in-house work.

Then retaining Metallic Pantone 8201c for all external print jobs...

Your Boss should try to understand that all printers can interpret colours slightly differently (due to wonderful things such as print management software etc)... Therefore he would be best to use the "safest" possible (as safe as printing colours will ever get without something like Pantone anyway) for in-house work vs external... Or brand all internal documents with a black/white version of the logo... This might even cut business costs > always a good thing.

Either that or as dougofakkad pointed out you will need a specialist printer/printer ink(s) capable of creating the correct metallic appearance. <---- Which would be an extreme waste of money for documents that are likely not that important (otherwise you would have them done externally or with very professional printers).

Anyway, just some thoughts for food.

Best,

EW

samf58498923  wrote From my experience it is impossible to recreate this type of colour with a cmyk reference.

is this what you've been tasked with trying to do? otherwise if the printer has that particular ink, then that should be that, right?

it is certainly impossible to replicate metallic colours with cmyk. if you want a placeholder, that's something you'll just have to decide upon and stick to it.