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keithconover
Inspiring
September 20, 2017
Answered

Curved text: should it taper?

  • September 20, 2017
  • 3 replies
  • 1084 views

This relates to an issue with Illustrator, but the expertise to answer the question lies with those who frequent this InDesign forum. The question is whether text that is placed around a circle should be tapered at all (smaller towards the center, larger further away from the center.) The Illustrator forum is where there are people who live for cruel and unusual treatment of type, just search for "distort" there.

I recently created a modified logo for a search and rescue organization with APPALACHIAN across the top and SEARCH + RESCUE in Scala Sans, which the organization chose for its official branding typeface (a nod to Bob Bringhurst and The Elements of Typographic Style). The original words were hand-drawn, the letters created using radia from the center and arcs around the center. So they tapered a bit. So the question arose, given all those nasty things that Illustrator invites you to do to unsuspecting typefaces, can Illustrator taper a typeface like this without resorting to lots of manual work? The answer is no.

But the question I'm posing is: should one desire such a taper for circular text, even a very subtle one? You can be a purist and say, "don't touch the type unless you think you're better than the designer." (In which case you might wish that Zeus strike me with a thunderbolt for even asking the question.) Or, you could say, "well, a little bit of a taper is actually like a bit of perspective, perhaps, which occurs whenever we view text at an angle, and would be OK."

What do you say?

    This topic has been closed for replies.
    Correct answer MW Design

    Tapering text is fun...when there's purpose.

    Like Aman writes, though, it would really depend on the context. As a part-time font maker, I'm all about how well something is done with one of my fonts, not necessarily what is done.

    Does the taper enhance the design? Especially once the sketch is "formalized" in type versus the original drawn appearance? How well does the logo reproduce with the taper (or anyway) if it is scaled small?

    Mike

    3 replies

    Srishti_Bali
    Legend
    September 27, 2017

    Hi keithconover,

    I would like to know if your query is resolved or the issue still persists.

    Kindly update the discussion if you need further assistance with it.

    Thanks,

    Srishti

    MW Design
    MW DesignCorrect answer
    Inspiring
    September 20, 2017

    Tapering text is fun...when there's purpose.

    Like Aman writes, though, it would really depend on the context. As a part-time font maker, I'm all about how well something is done with one of my fonts, not necessarily what is done.

    Does the taper enhance the design? Especially once the sketch is "formalized" in type versus the original drawn appearance? How well does the logo reproduce with the taper (or anyway) if it is scaled small?

    Mike

    amaarora
    Inspiring
    September 20, 2017

    Hi,

    I would prefer seeing a small sample of the logo you have created... maybe not the actual one but just to get an idea of what you mean by "place around a circle". In InDesign we can place text on the circle path.

    Do you mean placing text around concentric circles?

    -Aman