Help with Data Merge

I am trying to use data merge to fill out a template.

Firstly, I have tried the below steps placing the label placeholders in both the parent page and a child page. The result is similar.

As you can see, all labels through Disciplinary Focus populate correctly for the first record. however, once we reach the next cell of the spreadsheet, the transcription errors begin. I am wondering if it is related to the line breaks (shift-enter) in the Excel cell that I am using to create a "list." But it mostly gets thrown off with no clear pattern and creates 42 pages for only 2 records.