InDesign is resizing my images
Hi, I have an InDesign document that I am editing for a pull-up banner.
I purchased a license for an adobe stock image - it's a large image 4800px x 3200px, 300ppi.
When I place this image into the InDesign document it places it in at less that half it's size (this is without placing it in an object frame). If I make the image larger the Effective PPI drops to 72?
At the moment the size is 1654px x 1103px - which is smaller than its native size. So I don't understand why the effective PPI is 72?
If I drop the same image into a blank document it's fine. This is very confusing.
Current size

How it appears in the links panel

Any assistance would be greatly appreciated.
Thank you
Melissa