Remove Linked image and insert text in that place in InDesign document using Javascript

How to remove and add text in the position of linked image or rectangle object in the indesign document!

I am trying like this...

var myLinks=app.activeDocument.links;
var linkedname = "<<"+myLinks[0].name+">>";
myLinks[0].parent.parent.select();
app.selection[0].remove();
neee.insertionPoints[0];
app.insertionPoints[0] = linkedname;
//how to add insertion point and insert text to that position