Using a logo with gradient in the middle of a plain text body

I'm a fairly new user of InDesign and have to follow my employer's graphic design guidelines. One of these is to use the logo of each product within otherwise plain format paragraphs. We have an own font with which the logos were all created plus a specified color, so this normally just involves applying a character style, but the newest logo has a color gradient. I can't figure out how to apply a gradient to a word that occurs three or four times in different places in the paragraph. I can apply a gradient, but it seems to apply to the entire text frame, so words on one side of the page are colored like the first color of the gradient, and words toward the left are colored like the end of the gradient.

Am I going about this all wrong? Should I try adding an Image of the logo into the text? That seems like a headache too, especially when stuff gets moved around as the text is edited.

What's the best way to do this?

Best regards,

Sabine