Color difference in Reference vs Active and Before vs After views

When looking at the same RAW image under the reference and active view, the color tones do not match.  The reference version of the image shows up slightly more magenta.  This is making it very difficult to accurately edit.  If I try to match other images to a "reference image" then those new edits turn out even more magenta.   I understand that Lightroom is rendering in ProphotoRBG, and exports in sRGB.  But the color difference is visible on my screen between the reference and active views, prior to export.  When exporting, the file matches the "reference" image and not the active image.   Does this make sense?   Right now my only solution is to edit with the reference and active view showing with the same image for both, and to base my edit off the changes that are displayed on the "reference" side (so that the colors will match the export). 

Also, I have noticed that the coloring is off when I pull up an unedited image to view the before and after.  The before is slightly more magenta and more saturated, and the after appears more washed out (even though I have not made any adjustments). 

Am I importing my images incorrectly?  Are there some color or camera profile setting changes that I need to make?    Note that this is happening for both my Canon and Fuji files.