Lightroom watermark disappears when printing to JPEG file

During regular printing, the watermark turns out as shown on the first and second pic. It's absolutely necessary to print to file instead of directly from LR since I use my printer's software for precise settings. I also need to use watermark instead of identity plate cos watermarks are flexible in terms of orientation (see 2nd pic). Otherwise, I'll have to customize an identity plate according to my print template. How can I retain the watermarks when I print to file?