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March 17, 2026
Question

Adobe Artist First Rebrand

  • March 17, 2026
  • 0 replies
  • 27 views

With the ceo of adobe stepping down now is a good time for adobe to make some changes.  As many artist have started to lose trust in Adobe (And their jobs), Adobe should focus on being an “Artist” first company over an ai first one.  As someone who draws and paints in animation and enterinment spaced having worked for Disney, Warner Bros, many other studios, I can say many artist feel adobe has lost touch with tools industry professionals need, and that adobe doesnt care about people who draw/paint/design outside of photography (yes I know photoshop was made for photography but times have changed).  I mean adobe canceled Adobe Animate, Adobe fresco hasnt had any real updates in years (Even Kyle T Webster left) not keeping up with industry standards, and photoshop hasnt had many artist focus updates in decades. 

Most studios feel they dont need artist anymore because AI can do the same work so why not make branding and tools to empower artist Adobe. Tools that help artist create easier instead of making generating the work for them easier.A perspective drawing tool, color on brush select window to help distinguish them, 3d drawing features that help storyboard artist and architects design spaces, and even use AI in creative ways like an AI brush that makes painting special efx easier like fire, lighting, ect, a lot easier. I mean theres so many ideas to would empower artist.

Here’s an example of using AI creatively (Though not the best example as it does possibly replace roles but it atleast shows a tool that helps artist using AI)
 


Now dont get me wrong, adobe has recently made some helpful updates like round table, and harmonize, but most updates are either AI, selections, filters, or moving a feature that already existed in another place like as adjustment layers. Been this way for years.

Also It would be great during the Adobe Max showcases if you had a CEO or someone passionate about the products go on stage to explain everything. Currently we get comedians who are good in their own shows, but on an adobe stage they have no clue what the software updates are, and even make fun of them half the time. It’s annoying.

I just want adobe to win back the trust of artist. People who draw and paint have become erased like the dinosaurs , as well as many artist who are looking for work, and I just wish the number one art software company in the world would make tools to empower us instead of letting us artist be generated into non existence