Inspiring

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Meta tags images as "Made with AI" if You Use Gen Fill

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So, apparently Adobe has begun adding metadata to images that says they were made with AI (or at the very least, that AI was used) if you used Gen Fill at all. I realized this because some websites, such as Instagram, have begun automatically labeling any images I had used Gen Fill on as "Made with AI" based on the metadata Photoshop had added, without the option for me to remove the label.

I use Gen Fill to expand backgrounds a bit when I need to change the aspect ratio of an image (4x5 from a 2x3 for Instagram), or to more quickly and easily remove an unwanted object or blemish in photo I took and spent a lot of time and effort taking. I don't use it to create entirely made-up backgrounds or people. If I'd known my long hours setting up photo shoots, purchasing supplies, props, and more would all be given the label of "Made with AI" making my clients and other people think I'm just generating my photography, I would never have used Gen Fill in the first place. To me it's just been a quicker and better version of Content Aware Fill.

So, for those of you who have had the same experience and, like me, don't want your work labeled as "Made with AI" when you've maybe used Gen Fill to remove a beer can from a photo, just export your photos as a bitmap, open them with Microsoft Paint and save them as a JPEG from there. It will remove the relevant metadata.

(subject edited by moderator to remove false information and replace it with correct information. Meta is adding that tag, not Photoshop, and they say so in their help pages.)

Edit by OP: I appreciate the moderators not simply deleting this thread, because I do think this is a good discussion to have. I do believe my post clearly stated that the tag of "Made with AI" was created by Instagram (Meta) and that Photoshop was simply including an indicator (metadata/Content Credentials) with the image when it's saved out of Photoshop that showed some sort of AI was used. If the mods felt my original subject was false information, I can assure them that it was not intended to be.

I have also simply stopped using any AI tools in Photoshop for any photos I intend to post online. I'd rather take the extra time to edit my photos the way I have been for the last 25+ years than have my clients mistakenly think my photography is completely AI generated.

Kevin StohlmeyerCorrect answer

Community Expert

@Kevin Stohlmeyer agreed.

https://petapixel.com/2024/07/01/instagram-changes-made-with-ai-label-to-ai-info-after-widespread-backlash/

Meta has updated their AI notifications.

T

talented_observerb1e9

Participant

Disclosure: I make PhotoCleanr, a paid tool. I mention it at the end only for people who don’t want to use a command line.

A short update, since the thread is long:

What triggers it: any generative step, including Remove and Crop when generative AI is on or set to auto in the options bar. Several posters here report that Undo doesn’t clear it. The Content Credentials preference doesn’t control this part, as D Fosse says.
It’s a record in the file, not a watermark in the pixels. C2PA is tamper-evident, not tamper-proof: nobody can quietly edit it, but the whole record can be removed from a copy. That is what the ExifTool script earlier in the thread does. Meta also reads the IPTC “digital source type” field, so check that too.
Removing it: if the AI step was a dust spot or a stray object, that is a real photo with a small retouch, and posting a copy without the record doesn’t mislead anyone about what the picture shows. If generative AI changed what the picture shows (a person, a place, an event that looks real), leave it labelled.
If you’d rather not run ExifTool: PhotoCleanr (paid) makes a copy without these records and doesn’t re-encode the picture. Its free report shows whether a file says it was made or edited with AI: photocleanr.com/guides/facebook-ai-info-label. It won’t change a post that’s already up, and a label can still appear if the image carries an invisible watermark.

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davescm

Community Expert

Bear in mind the content credentials can be stored within the image metaadata and also in the Adobe Content credentials cloud. Removing from within the image file does not remove from the cloud.
https://helpx.adobe.com/creative-cloud/apps/adobe-content-authenticity/beta-overview.html
Dave

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unique_criticbb15

Participant

Thank you, this was so helpful. I only used the AI like you did, and was so disappointed to see AI Content labelled on my post. Looks much better now after following your advice.

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D Fosse

Community Expert

@unique_criticbb15

This is an old thread, but just to be clear: Content Credentials will watermark all material where generative AI has been used. That means not only Generative Fill, but also tools that can optionally use it, like the Remove or Crop tools. With these tools, there is a rolldown in the options bar where you can disable the use of generative AI.

The Content Credentials AI watermark is automatic and tamper-proof, and irrespective of whether you have enabled Content Credentials in Preferences. That’s just the panel where you can enter or read different aspects of image provenance.

Whether other applications actually read the Content Credentials watermark is a different matter. They may use their own algorithms. The watermark is still there for forensic purposes, available to anyone that looks for it.

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Kevin Stohlmeyer

Community Expert

Many things have changed since last summer and are still in development.

First - Meta announced in Sept. 2024 that they would be revising their policy to only flag fully generated AI images - as of this post that has yet to happen and nothing is being noted as AI on Facebook or Instagram.

Second - Content Credentials is notating differences between AI generated images and images that used AI enhanced tools - such as the remove tool, etc.

The only consistent flagging I have seen on any social media platform is LinkedIn. They do flag FIrefly generated images as AI but not retouched, generative fill Photoshop images.

I don't see any ethical reason to remove Content Credentials metadata unless you are trying to deceive.

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SK321Author

Inspiring

That's interesting if you're saying Content Credentials are now only being used to flag fully AI generated images in Photoshop, because that hasn't been my experience in Photoshop v26.3.0 that I'm currently using. I just tried creating an entirely AI generated image in Photoshop and went to export it as a JPG or PNG; no Content Creditals added. At least it's not showing any being added in the export window. So, maybe they've just rolled this back entirely?

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Kevin Stohlmeyer

Community Expert

@SK321 you have to enable them first in prefences. Like I said, situations are evolving. This is still in beta.

https://helpx.adobe.com/photoshop/using/content-credentials.html

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SK321Author

Inspiring

Did Adobe just completely turn off Content Credentials in version 26? I just tried creating an entire image from scratch with generative AI and went to export a JPG and under Content Credentials it said "Not enabled for this document". In the past, any time I used Gen Fill at all or even the remove tool when AI was enabled on it, I would get Content Credentials added to the image which indicated AI had been used.

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QINGCHARLES

Inspiring

Yes, they did. I've been keeping quiet about it because I didn't want to tip them off and have them fix it. Too late🤣

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SK321Author

Inspiring

Oh, shoot! You think it was a mistake? Maybe I should delete my post.
Whoops. Looks like I can't delete it, just edit it. Oh well. I didn't really have an issue with them adding Content Credentials if the entire image or significant portions of it were AI generated, I just didn't like it being labeled as such with tiny fixes, like the remove tool. Now that they've given the ability to use the remove tool without Gen Fill, it made more sense. I'm surprised they've removed CC entirely. Maybe they got too much negative feedback about it?

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SK321Author

Inspiring

I noticed that the Remove Tool now has the ability to use it with Generative AI either OFF, ON, or AUTO (May use Generative AI). That's a nice addition to give people the option to still use it without Gen AI.

I also wanted point out that if you accidentally use the tool with Generative AI on, and Undo what you did or even delete the layer, your project is now stuck with the Content Credentials so you will get the "AI Info" tag if you post it to Instagram. It's the same if you use Generative Fill, even accidentally, and Undo what you did or delete the layer. You're stuck with the "You used AI" tag on your project forever, unless you possibly saved before doing it and you close without saving and go back to the old save.

Don't believe me? Give it a try. Open an image, select the Remove Tool and make one swipe with the Generative AI mode selected, then hit Ctrl+Z (Cmd+Z on Mac) to undo what you just did, and go to export a JPG. Under Content Credentials it'll now say, "A Content Credential will be automatically applied for transparency about the use of generative AI." Same will happen if you use Generative Fill and Undo it.

So, just be careful to not ever use those tools, even accidently, because once Photoshop detects they were used, even if you Undo it, you're stuck with the Content Credentials.

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QINGCHARLES

Inspiring

Yes, this undo bug has been there since day one and Adobe has been aware of it since then but has not developed a fix sadly. That's why I strip Content Credentials from every image immediately after I save it.

This is my script that removes all the meta data except the color profile:

"Exiftool\exiftool(-k).exe" -all= -JUMBF:all= -tagsfromfile @ -icc_profile -overwrite_original -ext "jpg" -ext "JPG" -ext "jpeg" -ext "JPEG" -ext "PNG" .

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jay fresno

Inspiring

Exactly how does one use the script? Do I put the script into Photoshop somewhere? Do I need to reopen the saved JPG in Photoshop?

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EDToShred

Participating Frequently

Thanks Adobe. I was running some creative in an Instagram ad... I was getting pounded by rabid Anti-AI comments. "You are morally repugnant for using AI and taking jobs away from REAL artists!!!" That was one of the comments I got... and many more with similar sentiments. All because Instagram put an AI Info lable on my ads. And these people are too stupid to understand the kind of nuance being squabled about here. As far as these rabid idiots are concerned my entire product was made with a prompt and a few clicks. I've got 100's of hours into my products. And you can't argue with these people. Thanks Adobe. You are super (removed) helpful.

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Kevin Stohlmeyer

Community Expert

@EDToShred how is this Adobe's fault – "All because Instagram put an AI Info label on my ads"?

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E

EDToShred

Participating Frequently

Because it is nobody's business what tools I'm using in Adobe. While simultaneously stealing artist's work, they are telling the whole (cursing removed) world that we're using the tools that they made from that process. It is nobody's (cursing removed) business if I use generative fill. That's why. But, yes... it certainly is partly Instagram's fault.

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QINGCHARLES

Inspiring

Tried to use GenAI tonight to remove a black blob from the background. Results were subpar, so I dragged the layer to the trash and just exported the single untouched background layer.

STILL my photo is "Made with AI"🤣

Explain that!

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c.pfaffenbichler

Community Expert

You used generative ai.

What more explanation would be necessary?

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QINGCHARLES

Inspiring

Used (past tense). Was no AI content in the final image as I dragged the AI layer into the trash. Why does Adobe lie and put AI tags in the image when there is no AI in the image? That's the explanation that is necessary.

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barbara_a7746676

Community Expert

I'm in agreement with Jay Fresno. Minor changes or touchup should not be treated as full blown AI images!

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metin_6259

Participant

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jay fresno

Inspiring

I don't look at retouching with AI any differently than retouching with any other tool in Photoshop. That is, if it is used as a simple touchup, not a full bloon major change. So I don't think that an image should be tagged as AI unless the photo was fully created in AI or major additions and major editing was done with AI.

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