How to have my title "pop" onto the screen?

As seen here, ([P3D] American Airlines | Heathrow (EGLL) - New York (KJFK) | PMDG 777-300ER | VATSIM - YouTube)

The title seems to pop onto the screen, how is he doing that? When I try to do that within the effect controls, it looks all stiff and doesn't have that "pop" to it.

Any help?