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Participant
April 10, 2025
Question

Use AI for adding airdate and airtime graphics to pre-produced, finished promos?

  • April 10, 2025
  • 4 replies
  • 389 views

We get dozens of pre-produced promos for our content every month. They come in finished, except for graphics that show our airdates and times. 

 

By the time we get the promos, we know the airdates and times of the main content.

 

But we have an editor who works one day a week doing nothing but tagging the promos and exporting them.

 

Is there a way to use AI to tag airdate and time graphics (mostly lower thirds) onto these promos?

 

Any help at all would be appreciated.

4 replies

Community Expert
April 12, 2025

Could you clarify how you'd like AI to assist with adding airdates and airtimes? Knowing more about your workflow will help us suggest a relevant solution that might already exist.

Participating Frequently
April 11, 2025

@EIC1 

 

Yep, this kind of thing can definitely be automated — especially if your promos follow a consistent structure and you're just swapping out airdates/times in lower thirds.

You could use something like Plainly (https://www.plainlyvideos.com/), which lets you set up an After Effects template with placeholders, and then batch render all your variations just by uploading a CSV (or triggering via API). Everything runs in the cloud — no need to open AE every time or tie up an editor's machine for exports.


You’d just need to convert your Premiere project to AE for the initial setup, but once that’s done, generating new versions is super fast.

Warren Heaton
Community Expert
Community Expert
April 11, 2025

@EIC1 

 

Take a look at Data Clay Templeter for After Effects. 

https://dataclay.com


Their website can seem a little overwhelming, but their tutorial documentation does a good job of explaining their product.

 

Templater is a very capable tool for setting up an After Effects project for very quick changing text and graphics based on a spreadsheet.

 

For your use case, I'm thinking you would use it to batch render the lower thirds as PNG or TIF files with an alpha for your editor to superimpose on the Premiere Pro side.  It supports rendering video with an alpha as well so if the lower thirds animate on or off, you're all good.

 

- Warren

 

 

 

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Warren Heaton

Senior Designer 

CBS Promo Animation

Kevin-Monahan
Community Manager
Community Manager
April 11, 2025

Hi,

Thanks for your feature request. Do you want me to move this to the Ideas forum for feature requests? Let me know.

 

Thanks,
Kevin

 

 

Kevin Monahan - Sr. Community & Engagement Strategist – Pro Video and Audio