Hi Lyza
Hopefully John won't mind my offering some tidbits here that may help illustrate the issue.
Perhaps a small experiment will help here.
Open Google and search for the phrase: Build tags on the brew and note the top link you see. It should read February 2004.
Click that link and note what you see.
Now click the following link: Click here to view
Look familiar?
What you should be seeing is a page inside a WebHelp system. Nothing special whatsoever was done to make this happen. In other words, the Search Engines were able to index this page simply because it is available to the web. No SiteMap was created. Nothing special was done.
Some folks are working under the assumption that because WebHelp and FlashHelp are presented using extensive Framesets, that content cannot be found. This may have been true years ago, but advances in the indexing methods overcame that issue long ago.
Now Search Engine Optimization (SEO) is a whole different animal and there are entire companies and many consultants that profess to assist with SEO and increasing your rankings.
Cheers... Rick 