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A
Anonymous
October 29, 2012
Question

Offensive commercial

  • October 29, 2012
  • 2 replies
  • 4522 views

Dear Adobe,

I find your commercial of the boss slapping his employee across the face until he changes his response about the efficacy of social media very offensive.  Not only does this commercial make light of bullying, physical violence and workplace intimidation, it sends a completely wrong message about social media!  My kid (12 yrs) watched it with me and was upset by it.  Trust me, I am a media producer by trade and am not easily offended, but the message of the commercial was completely lost on both me and my kid.

Sorry Adobe, get a better campaign.  This one is terrible.

    This topic has been closed for replies.

    2 replies

    Noel Carboni
    Noel Carboni
    Legend
    October 30, 2012

    Wow, I'm offended just from the description, and I didn't even see it.

    -Noel

    Captiv8r
    Captiv8r
    Legend
    October 30, 2012

    I saw the commercial on regular TV programming the other night. While I feel as the OP does about not being sure what it's exactly about,  I didn't note any connection to Adobe. This makes me wonder if perhaps it's some advertising that has become part of the Adobe site or the videos one may watch that are hosted on Adobe?

    Rick

    D
    Dave Merchant
    Legend
    November 3, 2012

    @Captiv8r - it's an Adobe marketing video. http://www.youtube.com/watch?v=LFvpzK8_PDE

    TerriStone
    Adobe Employee
    TerriStone
    Adobe Employee
    October 30, 2012

    Thank you for your post. We appreciate it, and I've alerted interested parties so they hear your message.

    F
    Fls_Zen
    Participant
    November 8, 2012

    After seeing the commercial a few minutes ago, I found this thread and wanted to chime in. I'm not sure what goes on at Adobe, but I certainly hope it isn't what we see in the commercial. I believe the commercial reflects very poorly on Adobe's values. My wife and 10 month old were in the room when the commercial came on. I'm glad my son wasnt paying attention to the screen. My wife was thinking the commercial was for some nutsy company we had never heard of before, but then the Adobe logo came up.

    _
    _Paz_
    Known Participant
    November 8, 2012

    I saw the commercial as a lead in to a video news report on CNN on the web the other day and I found it absolutely offensive.  Not surprising, considering the bullying Adobe has allowed to go on in their forums in the past, which I found offensive as well.

    Sadly, some of Adobe's customers were banned from the forums for life for complaining about it.

    What a company!

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