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February 28, 2009
Question

The Big Picture

  • February 28, 2009
  • 234 replies
  • 17801 views
I think what is not being understood by some participants in these discussion is the scale of change which will follow the transition to the new forums.

Have a look at http://www.jivesoftware.com/products/clearspace-community and you'll see that the purpose of the Clearspace Community software goes way beyond the objectives that might be deduced of the current forums and their underlying software.

My personal take on things is that Adobe have decided that the whole style of the user interactions and community here is no longer appropriate to their corporate needs. There was a time when provision of a support forum was not seen as much related to the main thrust of company objectives, but those days have gone. Online communities are now one of the chief means of interaction between a corporation and its customers - and it's a two way channel. Interaction between those customers is also facilitated by within the online community but that's not necessarily deemed to be the key objective.

The forthcoming change represents, sadly, the end of this community and the creation of a new and very different one. The functional elements and the look and feel of their presentation in the Jive software are carefully designed to foster a particular style of interaction between users of Adobe software, and beween the users and the company. The functions and form are designed for an over-riding purpose and to support an overarching communications philosophy, not thrown in upon a whim.

It seems very clear to me that Adobe expects that the new community will have a significantly different flavour to the old, and that they will have anticipated that not all of the present members of this (and the Macromedia) communities will feel at home in the new one. There's no need to warn Adobe that some people will be unhappy enough not to return - they will have accepted that risk at the outset.

While there will be an inevitable loss of expertise, and it will be sad to see the last of some regular participants here, it seems clear to me that Adobe are hoping that the new style of community (moulded by the software they have chosen to create it) will bring in new members who may well have considerable expertise in the products, but who have not felt encouraged to participate in the style of community we have here now. The company will also be hoping that those newly requiring support will find the new site to be more effective and simpler to use than the old, and that the site will enable the company image and the strengths and usage of the product lines to be put across more clearly.

That, as I see it, is the big picture. There's not much point in discussing the points of detail unless in the context of the overall company objectives in making these changes - and if you disagree with the whole underlying premise of the changes, then there's little chance that you'll like much of the detail either.
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    234 replies

    Inspiring
    March 2, 2009
    Ann Shelbourne:

    While your past contributions may be significant (I don't claim to know) you current penchant for vitriolic comments is WAY over the top. You should consider going away for a few days and trying to calm down, Right now I suspect you are your own worst enemy when it comes to trying to make your points.
    March 2, 2009
    I am getting a picture too and a VERY disquieting one at that.

    What I have learned from this discourse is that these so-called "Experts" are in fact "awarded" their titles in lieu of any monetary payment on condition that they conform to the following:

    >What does Adobe require from experts?
    >All Adobe Community Experts are expected to exemplify the program fundamentals of product proficiency, enthusiasm, and professionalism towards Adobe and our customer base.

    >In addition, Adobe Community Experts agree to be active contributors to the Adobe world-wide community by:

    Engaging in peer to peer support in the Adobe forums
    Posting information and technical support in their favorite online community
    Writing articles for professional publications
    Presenting Adobe product presentations at conferences and user groups


    In plain English these so called Adobe Community "Experts" are nothing more than Adobe Sponsored SHRILLS!

    They may receive no monetary (taxable) rewards but they get their self-important little Titles, free software and a few jamborees to keep them on board.

    If the Forum's are going to permit these meaningless titles to be displayed, let's make sure that we keep their true meaning clearly visible so that everyone recognizes them for exactly what they are: Adobe Sponsored Shrills.

    Then a suitable acronym is not only self-evident but also apt.

    If any of these Adobe Community Experts have any integrity they should either clearly state their commercial connection to Adobe or drop their membership in the program entirely and retain their independence.
    Known Participant
    March 2, 2009
    "Adobe have decided that the whole style of the user interactions and community here is no longer appropriate to their corporate needs."

    Too bad. User interaction is one of the best methods for answers to user questions on all levels. Part of the interaction is the informal nature of the environment where ideas and information can be exchanged in the most meaningful way 'in the trenches' so to speak. Through the years, these forums have been an invaluable source of product use conventions and ideas related to Adobe products. Never discount the creativity of the end user to finding new and substantial methods of working with these great software products.

    The loss of user to user discussions would be a second loss of this type in my career; The first being the switch from traditional camera reprographics and paste-up to computer digital production, where the artist was removed from the close working relationship with others, camera, press, light table, paste-up, typesetting, bindery and all the other individual disciplines that went together to produce publications. The computer basically set a new working environment where all of these disciplines were brought together under one person's abilities at the computer and that person became an island, micro managed in a cubicle setting. Only through the advent of the user to user forums was that person liberated to take part again, in a community way of communication with others who worked in the same field.

    I realize that Adobe has no obligation to continue the user to user forums, but for what they have been, a bridge to advancement of understanding and career, I sincerely thank Adobe for what they have done to keep the forums in place this last more than a decade.

    Ken
    Participating Frequently
    March 2, 2009
    I used to be called that when I was a kid. "Hey ace!" they would call.

    Hmmm.....
    John T Smith
    Community Expert
    Community Expert
    March 2, 2009
    >an Adobe products group outside of Adobe

    Yahoo has free forums on just about any subject there is

    Over in the Dreamweaver forum there has been discussion of software for people who have a server and want their own forum... I don't have a link to any of those discussions, but here is the one for Dreamweaver

    http://www.adobe.com/cfusion/webforums/forum/index.cfm?forumid=12
    David_Powers
    Inspiring
    March 2, 2009
    I think this is a cultural difference. The Adobe Community Expert label is something everyone is accustomed to on the former Macromedia side. If it suddenly disappears, the immediate question is: "Have they all been sacked?"

    Although this might sound odd to regulars in the Adobe forums, there was a considerable outcry several years ago when some highly respected members of Team Macromedia (as it was then known) were sacked unceremoniously. ("Asked to make room for fresh blood" was the official description, as I recall.)

    I think that part of the problem is that some people here think we're going to come tramping all over your forums, preening ourselves and flaunting titles you have never heard of. I'm quite happy to be known as a Community Expert in the Dreamweaver forums, but think that badge would be inappropriate elsewhere. If it can't be switched off in forums outside my field of expertise, I shall probably create a separate account for use when I want to get help there.

    There is certainly no intention of foisting a bunch of experts in former Macromedia products on the existing Adobe forums. We'll continue working in our own fields, but I hope the merger of the two systems will make it easier for each side to visit the other, and perhaps break down some of the meaningless hostility some people have displayed.

    Just for the record, ACE stands for Adobe Certified Expert. Community Experts are asked not to use the acronym to refer to their title. (Yes, Adobe screwed up on that one; a different acronym or initials would have been much better.)
    David_Powers
    Inspiring
    March 2, 2009
    > The ACEs have gotten a bad beating here. I don't mind apologizing personally to any and all of them for any offense taken.

    Thank you.

    > my opinion of the concept itself

    I suspect you haven't yet had chance to read my response to your post in another thread, where I explain in more detail how the Community Expert scheme extends well beyond these online forums. DavidPowers, "What About Moderators in the New Forum?" #240, 2 Mar 2009 6:19 am
    Known Participant
    March 2, 2009
    This has been a most interesting time in Adobe land. We have two forces at work ... one that is attempting to implement a change to what appears to be obsolete technology, and another group who are acting very Luddite-like. One a few posts I see images of Chicken Little running around, screaming "the sky is falling, the sky is falling."

    Like most here, I look at the change with some trepidation. I was one of those who left during the last change over, and when this one was announced I was one of those who looked at the sky with some concern.

    The one thing that has allayed my fears somewhat is that John has said that while he knew the last change was going to fail, this time he feels much better about things. I have known John (virtually, that is) for a long, long time, and I respect him. After those comments, I decided to pretty much shut up, with the exception of a few questions, until now.

    I am ready to wait and see how the entire changeover works. If it fails badly, then I will leave with the others. But I understand that something has to change, and the fact that Adobe has decided not to make the forums mirror the old ones perfectly will not kill me. Heck, I still prefer the old Compuserve forums to anything from today, but I did manage to adapt to this style.

    I think we need to give the change a chance, and vote with our feet if it fails. Bickering and sniffling about it (especially inconsequential things like whether or not there will be avatars) will change nothing.
    Kath-H
    Inspiring
    March 2, 2009
    >Then what?

    Then they'd have to up the level, quality, affordability and availability of customer support to an extent that would cost them considerably more.

    Do stop scaremongering, Dorothy. I doubt very much whether any Adobe employees working on this have such thin skins that they will go off in a sulk and abandon all attempts to merge the forums - anyway, surely they care more about the vast majority of users than about a vocal few here.

    No doubt they want to reputation-manage things to death. I don't like the sound of it, but we'll see what they come up with. And please stop gathering John to your bosom in such an overtly protective fashion - he's never been the one under attack and he's a big boy.
    March 2, 2009
    Ramón, I've been a host since '98 or so (could be earlier). I am the one that Oz credits for his presence here.

    I try really hard to be an "observe and report" person. Something to do with training in nursing no doubt. I pay attention, to the best of the information available to me, and try hard to represent what is going on in the background in as unbiased of a way as is practical. It makes it really hard to do when people are presenting opinions that are so far on the other side as to be laughable tho. So, ya, it's hard to not tend to counterbalance stated opinions of how horrible it's going to be with some that say that it won't be as bad as all that.

    In the past week, people have made demands and jumped to conclusions about the forum update based on so little information that they have pretty much blown their credibility with any of the Adobe staff that might otherwise be inclined to listen to their requests and suggestions. In addition, they have gone so far over the edge in attempting to discredit members of the Experts group, without knowing anything about the people or the program, that they have no doubt completely alienated themselves from that group in a way that has likely destroyed any real possibility of a reasonable working relationship.

    In a really big way, when people get stubborn and refuse to do anything but oppose the efforts that John and his team are trying to make for us, it creates obstacles that can totally destroy their ability to put together some decent forums at all. It may be in Adobe's best interest to have forums, but if people are actively trying to upset the apple cart, whether it's deserved or not, if they decide to not spend the money on providing this form of free support, well, that won't happen, I don't think. But it could. Then what?

    In short, people should try doing a bit of fact checking before they start running off at the mouth. The result would be a whole lot easier to swallow if they didn't turn things into stuff that it's not.

    Got to get to work...