Current Discount in Europe Only for New Customers?

Normally, such discounts are only for first time customers. But effectively, the footnote is missing. As a side note: the discount is not for Europe, but for Germany and may be a limited number of other countries.

Contact customer support. Adobe customer care can be contacted by beginning a secure chat session at https://helpx.adobe.com/contact.html?rghtup=autoOpen. Pop-up blockers need to be disabled! If the chat window fails to open, or is non-responsive, use a different device to start the interaction.
Support phone numbers may be found here: https://helpx.adobe.com/contact/phone.html. Please note that phone charges may apply.

(see also here: https://community.adobe.com/t5/creative-cloud-services/how-to-contact-adobe-support/td-p/11875703 or here
https://community.adobe.com/t5/account-payment-plan/how-to-contact-adobe-support/td-p/11843852)

Introductory discounts are for 1 year only.

CONTACT ADOBE SUPPORT:
================
Online Chat: https://helpx.adobe.com/contact.html?rghtup=autoOpen  Type Agent followed by Enter key.
Phone M-F, during normal business hours: https://helpx.adobe.com/contact/phone.html

often the first year of adobe's plans are offered at a discounted rate.  other than that, i can't say what rate you were charge nor what rate others were offered.

you could contact adobe support to get more specifics about your plan and current offers.  using a browser that allows popups and cookies, contact adobe support during pst business hours by clicking here, https://helpx.adobe.com/contact.html

click contact us (= cryptic icon in the lower right)

in the chat field, type AGENT
be patient, it can take quite a while to reach a human