MASSIVE Price Increase?

[SC-Agency]

So, it looks like to keep some of the key features we love like generative fill and have a reasonable amount of credits we have to upgrade to Pro at our next renewal. 

A $15 a month price hike right now really hurts Adobe. Agencies and freelancers are getting squeezed with clients taking longer to decide on projects, wanting to pay less and less.

We are investigating if most of our team except for one member will move to Affinity.

Seriously, the mindset of AI means you can make tons more money isn't a 1:1. It saves time, but that doesn't mean more clients are doing more projects and paying more. We can't justify you rprice increase for every employee.

https://helpx.adobe.com/creative-cloud/policy-pricing/changes-to-individual-plan.html

[kglad]

what plan?

[SC-Agency]

See the link. It's for people with Creative Cloud. https://helpx.adobe.com/creative-cloud/policy-pricing/changes-to-individual-plan.html

[kglad]

creative cloud is not one thing.  the link is for adobe's education and individual all apps plan

[SC-Agency]

In our small agency each employee has an individual Creative Cloud All Apps plan. That link shows that is being force rebranded with a $15 a month price increase to Pro unless you downgrade at time of renewal after June 17th.

25 credits/month for things like generative fille we use in Photoshop all the time and NEVER go over our credits is a joke.

[kglad]

my fault.

i understand you now (which doesn't help you).

[aprilroseberry]

I agree. This new pricing has me considering other options. I can't keep up with the increase in pricing for the 3 to 4 products I use. I was already considering alternatives at the $60 price, now it's going to be even more and a year contract to boot. 

I don't even use AI features so I find it frustrating.

[Shivangi_Gupta]

Hi @aprilroseberry,

We welcome your feedback. Adobe is committed to continually adding more benefits to Creative Cloud plans.

To give our customers more choice and flexibility, we're also introducing a new plan for individual customers, Creative Cloud Standard.  

This plan will continue to include the 20+ desktop apps, services, and benefits you enjoy now as part of your Creative Cloud All Apps plan, but with limited access to generative AI features, reduced generative credits, and limited access to web and mobile apps. 

Pricing for Creative Cloud Standard is as follows: 

Annual billed monthly: US$54.99/month 

Monthly: US$82.49/month 

Annual prepaid: US$599.88/year 

All prices do not include tax/VAT/GST. 

I hope it will help you make choice. Let us know if you have any additional questions.
^Shivangi

[SC-Agency]

Let me phrase this a different way... You are offering a downgraded plan close to the price a I pay now, but some of the features I basically have now will now cost a lot more for the Pro plan that you are automatically rolling me into the next time my subscription is up.

If I choose your new downgaded plan I will lose features in my Adobe apps for mobile and get far, far less generative credits than I have now. So I will pay the same for less. Essentially it's like taking away things but charging the same amount which is the phenonmenon known as shrinkflation. No one likes opening a box of cereal or chips they pay the same price for and see 1/4 less product.

This is similar to what Adobe just did with the text to video, like 3 tries and then have to pay when it seemed to be pitched as a Creative Cloud benefit. Adobe is continuing to sow a lot of bad will with it's pricing to the customers who did not leave you over the AI training debacle. More and more reasons to go to Affinity.

[Lyn Meredith Illustration]

I would pay more to have all AI options REMOVED. I will not be paying more for a feature that is disastrous  to the creative professions, and the internet. 

[SC-Agency]

I'd upvote but perhaps Adobe has removed my ability to. LOL.

[Fwughox]

I doubt I've used even one single month's worth of generative credits the whole time since adobe has implemented these AI features, as even powerful features like generative fill just aren't that relevant to my workflow/use case. Being automatically railroaded onto a more expensive plan for something I almost never use makes me incredibly angry.

Why can't people who want to use more AI features just pay for more generative credits? Why must every single other subscriber be forced to shoulder this financial burden for users who make extensive use of AI? (Not that I believe that premise - it's just a rhetorical question. There is no evidence I can see that these features are significantly increasing Adobe's operating costs.)

We all know the real reason why this is happening: greed. This is scummy. This greed is made doubly obvious by the fact that you can't even opt out of the price increase and switch to "Creative Cloud Standard" if you have a student/teacher license... There will be no all app plans whatsoever that don't cost AT MINIMUM $480/year... or $600 a year if you're without a .edu address. Even more than that if you're month-to-month.

Adobe thinks their institutional momentum protects them from the consequences of these actions, but repeated shameful, abusive behavior like this is what eventually kills institutional momentum.

[Edited by moderator]