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YahorShumski
Known Participant
April 30, 2012
Question

Why Creative Cloud for Europe is so expensive?

  • April 30, 2012
  • 35 replies
  • 132894 views

Just curious why the price of Creative Cloud for Europe is 60% higer? Okay, maybe there are some taxes etc but World of Warcraft online game with the same business model charges pretty the same for subscription in US and Europe.

Looks like discrimination, yeah?

    35 replies

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    Billygunn111
    Participating Frequently
    May 14, 2012

    I agree, its unacceptable that UK customers have to pay $75.27 (£46.88) per month. This is an Internet based product which is the same for everyone globally and we are all purchasing directly with Adobe. No packaging, reseller fees or shipping.  This is a signicant rise in cost to the $49.99 fee that has been strongly marketed to entice people to buy this product.

      mbdrake
      mbdrake
      Known Participant
      May 14, 2012

      It's worth noting that Mac User UK have noticed the pricing irregularities between the US and UK and have covered this in their review of the CS6 products in the latest edition - and especially given that Adobe charge 23% VAT on Creative Cloud (since they're HQed in Dublin which has a higher VAT rate) versus the 20% rate on the Creative Suite regular bundles.

      G
      gregkeo
      Participating Frequently
      May 15, 2012

      Those who have seen the 'United You Broke My Guitar' video on Youtube will appreciate the pressure that can be applied on social media. United Airlines would surely be wishing they had looked after this customer. If you haven't seen it follow this link to an interview by the guy who was shabbily treated http://www.youtube.com/watch?v=7CtK2KWo-Vo . The original song has almost reached 12 million viewings.

      I have neither the skill or creativity to aspire to a similar gig, however others may do.

      Thanks Yahor Shumsky for the fb page (7 posts  pabove). Lets all get some comments up, including the price differences in your own countries and share the page with as many individuals, blog  and web sites as you can .............

      A
      Anonymous
      May 11, 2012

      the truth is that there are good alternatives for the adobe products out there:

      - I've bought Pixelmator because the creative cloud is too expensive in the UK and so far I'm very impressed with the software..

      - flash is dead

      - Eclipse for coding (excelent) and free

      - Final Cut Pro

      - Motion

      - Quark Express

      also GIMP is free (I dont like the UI but it has most of the functionalities)

      It was cheaper than Adobe (UK) and some of the tools better 

      A
      Anonymous
      May 10, 2012

      I used to love Adobe.. now it's such a ripoff..

      discrimination is not cool

        W
        wdyp
        Participant
        May 4, 2012

        I just went on to order cloud but decided against it when I saw the price just made me feel like I was getting ripped off plain and simple.

          A
          AntoineM_
          Participating Frequently
          May 17, 2012

          I was about to purchase a yearly Creative Cloud subscription when I figured out the huge difference in US and Europe pricing. I am sorry but such discrimination is not acceptable and I am putting my purchase off until Adobe reconsiders.

          Thank you.

          David__B
          Adobe Employee
          David__B
          Adobe Employee
          May 1, 2012

          Hi Yahor,

          This is the info I have.
           
          Adobe decides the price at which it sells its product on the Adobe Store.  A number of factors influence our regional pricing including local market conditions and the cost of doing business in that region.  Please note that resellers are free to decide at which price they sell Adobe products, which can be less than the price on the Adobe Store.
           
          We establish our prices for Creative Suite products in U.S. dollars, Euros, Yen, British Pound and Australian dollars on a regional basis using a consistent methodology. Local market conditions significantly influence our pricing – these include the costs of doing business in different regions and customer research that assesses the value of the product in the local market.

          We conduct the majority of our business through our retail and licensing channels. We depend on our retail partners in local markets to help us reach as many customers as possible, support those customers, and much more.

          As stated, the cost of doing business in the rest of the world is higher than in North America. That higher cost is reflected in some of our pricing and would remain no matter how customers chose to purchase. For example, customers will still read about our products through local press to whom we reach out; they will meet local Adobe sales people who conduct seminars, participate in user groups, and visit large customers; and they will rely on support resources that Adobe makes available in these markets. All of these efforts impact the business costs of securing the sale, whether that sale is delivered online or in a box.

          -Dave

          J
          jb_uk
          Participant
          May 3, 2012

          There is no retailing and no reselling with Creative Cloud. The cost of doing business in Europe is not 50% higher than doing the cost of doing business in North America. That is especially true for web-based businesses.

          This strikes me as the key phrase in your reply "customer research that assesses the value of the product in the local market" - in other words, you charge whatever you think the market will bear. You've concluded that you can charge Europeans more for the same product, and they will purchase it anyway. If that's true it's simply because Europeans have become inured this kind of business practice on the part of large American and multinational companies.

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