Known Participant

Question

Why Creative Cloud for Europe is so expensive?

Forum|Forum|13 years ago
April 30, 2012
35 replies
132940 views

Just curious why the price of Creative Cloud for Europe is 60% higer? Okay, maybe there are some taxes etc but World of Warcraft online game with the same business model charges pretty the same for subscription in US and Europe.

Looks like discrimination, yeah?

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Billygunn111

Participating Frequently

I agree, its unacceptable that UK customers have to pay $75.27 (£46.88) per month. This is an Internet based product which is the same for everyone globally and we are all purchasing directly with Adobe. No packaging, reseller fees or shipping. This is a signicant rise in cost to the $49.99 fee that has been strongly marketed to entice people to buy this product.

mbdrake

Known Participant

It's worth noting that Mac User UK have noticed the pricing irregularities between the US and UK and have covered this in their review of the CS6 products in the latest edition - and especially given that Adobe charge 23% VAT on Creative Cloud (since they're HQed in Dublin which has a higher VAT rate) versus the 20% rate on the Creative Suite regular bundles.

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gregkeo

Participating Frequently

Those who have seen the 'United You Broke My Guitar' video on Youtube will appreciate the pressure that can be applied on social media. United Airlines would surely be wishing they had looked after this customer. If you haven't seen it follow this link to an interview by the guy who was shabbily treated http://www.youtube.com/watch?v=7CtK2KWo-Vo . The original song has almost reached 12 million viewings.

I have neither the skill or creativity to aspire to a similar gig, however others may do.

Thanks Yahor Shumsky for the fb page (7 posts pabove). Lets all get some comments up, including the price differences in your own countries and share the page with as many individuals, blog and web sites as you can .............

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Anonymous

the truth is that there are good alternatives for the adobe products out there:

- I've bought Pixelmator because the creative cloud is too expensive in the UK and so far I'm very impressed with the software..

- flash is dead

- Eclipse for coding (excelent) and free

- Final Cut Pro

- Motion

- Quark Express

also GIMP is free (I dont like the UI but it has most of the functionalities)

It was cheaper than Adobe (UK) and some of the tools better

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Anonymous

I used to love Adobe.. now it's such a ripoff..

discrimination is not cool

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wdyp

Participant

I just went on to order cloud but decided against it when I saw the price just made me feel like I was getting ripped off plain and simple.

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AntoineM_

Participating Frequently

I was about to purchase a yearly Creative Cloud subscription when I figured out the huge difference in US and Europe pricing. I am sorry but such discrimination is not acceptable and I am putting my purchase off until Adobe reconsiders.

Thank you.

David__B

Adobe Employee

Hi Yahor,

This is the info I have.

Adobe decides the price at which it sells its product on the Adobe Store. A number of factors influence our regional pricing including local market conditions and the cost of doing business in that region. Please note that resellers are free to decide at which price they sell Adobe products, which can be less than the price on the Adobe Store.

We establish our prices for Creative Suite products in U.S. dollars, Euros, Yen, British Pound and Australian dollars on a regional basis using a consistent methodology. Local market conditions significantly influence our pricing – these include the costs of doing business in different regions and customer research that assesses the value of the product in the local market.

We conduct the majority of our business through our retail and licensing channels. We depend on our retail partners in local markets to help us reach as many customers as possible, support those customers, and much more.

As stated, the cost of doing business in the rest of the world is higher than in North America. That higher cost is reflected in some of our pricing and would remain no matter how customers chose to purchase. For example, customers will still read about our products through local press to whom we reach out; they will meet local Adobe sales people who conduct seminars, participate in user groups, and visit large customers; and they will rely on support resources that Adobe makes available in these markets. All of these efforts impact the business costs of securing the sale, whether that sale is delivered online or in a box.

-Dave

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DeanUtian

Community Expert

Was just reponding to a similar post in another thread.

David's first reply was very much in the Adobe company line, that is often stated as follows.

"Our pricing methodology takes into consideration the costs of doing business in different regions and customer research that assesses the value of the product in the local market. Conditions vary between markets and it’s difficult to make a straight comparison between countries."

http://desktopmag.com.au/news/adobes-cs6-pricing-explanation/

There are many articles, blog posts and other discussions about the above where people don't really buy the 'cost of doing business' being so much higher, particularly with products in English (other languages have development and maintenance costs that could result in those products being more expensive).

In Australia, I have seen that the Creative Cloud price is significantly higher than the USA. However, the educational price for Creative Cloud is in line with the US price. In fact, with current exhange rates, it's slighly cheaper. So, taking the Adobe model of pricing to regions based on what they can bear, they have realised that education would not bear this inflated price.

Dean

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DA-Design

Participating Frequently

@DA-Design :

1. Are you paid by Adobe or an employee ?

2. Read the title of the discussion : it's about the difference in price between Europe and the US, not about the Creative Cloud being a better deal than the buy-option

3. People who pirate Adobe software will not appear on this thread : why would they. They couldn't care less about the price difference. But I guess that after seeing the difference in pricing, some people who are paying might shift to that group. I'm not, but that's me and I have a feeling that I'm becoming more and more an exception.

4. What makes you think that all people use Adobe software to make money : ever heard about the enormous amount of amateurs that do something with images, movies or websites these days ?

5. The fact that petrol or house prices are more or less expensive in Europe has nothing to do with this. I'm not going to explain something that obvious, since that would insult my and your intelligence.

Seeing as you posted this before I'm going out Ill give you your answers:

1. No, don't be silly. The fact that that was your first thought above all others says a lot really.

2. Maybe so, I came here because I wanted to see if there was a way to pay the US price (I'm self-employed, so I'll always try to save money where I can)

3. Again maybe so, they would be on this thread to maybe find out if they could get a non-pirated version finally? The point of this price difference actively making people get illegal copies is a bit silly too quite frankly. If someone was of that disposition they probably weren't going to pay the £32 or whatever the exchange rate comes to anyway.

4. If you don't intend to use an industry standard software to make money then what exactly is wrong with the open source software? You can do many things for the web using open source software. I've been making money from GIMP and InkScape for 3 years since I left university, because I know how to use them effectively.

5. Yes I know what you're getting at there. My point was merely that the UK is a more expensive place to live, while most of those extra costs are down to government tax rather than foreign countries seeing the UK as a cash cow, it still stands to reason that any business operating outside of the UK is going to use what the UK consumer expects to pay for any product or service, which is noticeably higher than the US. Why shouldn't someone make as much money as they can? Whether it's an individual or a company?

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