Using Express for Banner Display Ads as small size GIFs and/or HTML5: How do I achieve this?

Report · Dec 01, 2022

I'm a creative director at a marketing agency. I just started exploring Adobe Express for our team because although I can personally use Photoshop and other programs, I need the non-designers to be able to access templates I create and revise and learn and create for themselves easily.

Right now our focus is creating banner ads. I really want them to show animation, and can download them as mp4s. The couple of non-Google ad platforms we need to upload them to only accept gifs under 150 or 100kbs and one can accept HTML5.

My hurdle is knowing how to get the mp4s I create in Express to convert in size and quality to gif or HTML5. I have tried multiple converting tools and all export out still too large no matter how I try to compress. Anyone have any experience in achieving success in making small GIFs and/or HTML5 zip files from your creations in Express? I really want to keep using it and not just create things in Animate or Photoshop. Thanks for any tips or help you can offer!

Allison

Report · Dec 01, 2022

Hi,

I think there are different ways to do so.
maybe take a look at this Tutorial https://www.youtube.com/watch?v=NGmbAs5LRkA&ab_channel=AdobeExpress that shows how to convert a Video directly into a GIF.
Also you can resize the project to a smaller Canvas overall if that is possible (do not know if the GIF must have the same dimensions). Also the Animation length, Picture Size (Quality, etc.) can be reduced before putting all together. Hope that helps.

regards,
Henrik

Report · Nov 22, 2023

Hi Allison @abarnhart84 I have the exact same question now as you had last year – did you get a resolution? I need to supply animated display ads at 80kb or under(!), and that non-designers can help generate. I'm hoping you'll be able to shed some further light on this for me, thanks.

Report · Mar 03, 2025

Did anyone ever get a response on this? I see a huge benefit to being able to use my librariries and other assets cross-programs. I have banner ad requirements at the same level and in some cases needing HTML5...

Report · Jul 28, 2025

Hi @patriciam93181176,

We're sorry for the delay. I'd like to inform you that our Express product team is working on adding an Export as GIF option directly in the Express editor.

At the moment, the only available workaround is to export your design as a video first and then use the “Convert to GIF” option.

Regards,

Tarun