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@Chris W. Griffith Can you post the link to the Bloomberg announcement? I want to hear about the XD development. In hindsight,  Adobe was never going to get Figma. Microsoft will probably buy them now after AI peaks. This is a strategic asset and it's potential is too big for Adobe. All Adobe would do is add it to CC and jack up the prices quarterly...


Adobe Ends XD Effort After Figma Deal Fell Apart – Bloomberg News [paywall]

21 replies

Inspiring
September 18, 2022

@Carlisle1500 To answer your question simply - yes, XD is dead. Adobe will likely provide a converter in the future from XD to Figma. For now you can Copy as CSS or SVG and copy into Figma. Or migrate your large files from XD to Figma easily here now (for a price $): https://magicul.io/converter/xd-to-figma

@thomashallgren
Peter Villevoye
Community Expert
Community Expert
September 18, 2022

I've been an Adobe user, trainer, and endorser since 1986. I've seen Adobe acquire or merge with several companies. Yes, they killed a lot of stuff, but they also saved, cherished, and invented a lot of tools. You can't blame them for running their business in a way they think is necessary and profitable. Figma needs to grow in order to become profitable, and Adobe is in desperate need of a proper UI, wireframing and prototyping tool. You do the math...

 

Some points to note:

Figma is 100% web-based, but offers an off-line app and the use of off-line files.

Collaboration is a breeze; it's not required, but you'll quickly learn how easy it is.

Figma can already import XD files, and this option can be improved, if neccesary.

It has a richer feature set (with much more refinements) compared to Adobe XD.

The only XD feature Figma lacks, is the Repeat Grid's auto-fill/alternating content.

It has a similar approach for plugins, and most plugins will offer a Figma version.

Figma offers everything XD users been shouting and waiting for since many years.

The design approach is similar, with some differences in jargon, setup, and handling.

The interface looks similar at first sight but is far more efficient and more logical.

The vector-drawing will offer you a feature you'll wish in Illustrator: T-sections !

 

Will Adobe bring Figma down by "a slow lethal injection of Adobe bureaucracy" (as some one very rightfully and frighfully stated) ? Let's hope not. By acquiring Figma, they acknowledge they failed –again– and clearly seem to miss the vision and technologies for a new era of designing for digital media. Let's hope they eventually learned their lesson.

Inspiring
September 18, 2022

Adobe is a great company with great people. It's always better for them to acquire the winners in the marketplace. I would like to see Adobe adopt the Figma web-app development strategy for all the rest of their apps so innovation can happen cross platform more rapidly. The Mac/Windows parity problem has destroyed all progress in software for 25+ years. Native apps need to end. 

@thomashallgren
Inspiring
September 16, 2022

The XD team is full of brilliant people. Unfortunately it's an Adobe product and as a result has been stuck for years. The innovation stopped in the end of 2017 when they started to build partiy with the Windows version. Figma beat them by going with a crossplatform web app development from the start. Can't beat that model. Apps built on operating systems don't work any more. Web apps are the future. 

@thomashallgren
Inspiring
September 16, 2022

The browser is the operating system of the future. Check out Chrome books.

@thomashallgren
rayek.elfin
Legend
September 16, 2022

 

...and the day started out so well this morning.

What a mess. Bad news for Figma users, and bad news for XD users.

 

Obviously XD's development will end with the acquisition of Figma. And Figma's successful business model will be turned on its head and ruined by Adobe management in a few years time.

Chances are a new upstart company will provide an alternative to Figma that uses Figma's old successful business model, and after a decade or two or so Figma will but remain a pleasant memory.

 

I shudder at the thought of having to install the CC app to merely be able to open a Figma file. Or be dependent on the CC Cloud. Urgh!

I suppose it is time to look for alternatives if this acquisition pulls through. Adobe's history of acquisitions and their inability to respond quickly and innovatively to industry changes are reasons enough for me to avoid putting all my eggs in one basket.

 

And I won't be the only one, let me tell you: I foresee a small exodus of Figma users leaving or preparing to leave.

 

Let's hope this deal doesn't happen - but Figma's owners must be dancing in the streets now.

rayek.elfin
Legend
September 16, 2022

Well, I just checked Figma's forum to check the response of the Figma community. The avalanche of negative responses from users is hardly unexpected.

 

Too many services and software in the hands of one company that buys out any competition is just bad for customers in the end.

Inspiring
September 16, 2022

What it means is Adobe has finally accepted their abysmal failure.

XD will wind down. Figma will receive lots of cash and a slow lethal injection of Adobe bureaucracy.

It's not a great time to be a user of XD or Figma, tbh.

Inspiring
September 16, 2022

@plainclothes19107418  What do you feel is wrong with XD? I liked the product enough to certify on it but it was great for prototyping. I did pages and voice prototypes but I wanted a tool to convert code to HTML but you don't want to give customers files they can steal though and so I accepted XD.

Inspiring
September 16, 2022

I know I replied to this already … 🤔 🤔

 

Browse these forums. The stagnant requests for basic features (eg pages, style management, local library sharing, etc) and fixes for painful glitches (eg the mess of complex component states) look more like the community surrounding a beta product that never made it.

 

I think XD was a reasonable improvement 10 years when compared to people's crazy ideas of building web designs in Photoshop -- anyone remember that nightmare!? But when you compare it to Sketch (my fave) and Figma, it just never stacked up.

 

Long ago, I used Axure for prototypes. But now it's easy to move from a simple design proto for user testing straight to code with a proto backend. You don't need the fuss of XD's prototyping mess these days -- frameworks have made code quick and easy.

Community Expert
September 16, 2022

At least the UI of XD and Figma are near identical so the migration will be relatively painless 😀

Inspiring
September 16, 2022

Figma is a TOTAL mismatch for Adobe. Figma is a browser & Electron app - a model that works best. ALL Adobe app upgrades are SLOW because 90% of dev costs go to creating parity between Mac-Win versions to work/sync files over the web. Figma may be shelved. The effort to convert XD to work like Figma is too much for Adobe.

@thomashallgren
Inspiring
September 20, 2022

@Carlisle1500  At this moment I am using the free tier, as I cannot justify for my company to pay for Figma licence for my whole team while XD is there in the CC package - basically free. Ironically I am very excited about this Adobe's acquisition of Figma - at last I can give full access to Figma to my team without rising a complex business case! When will this happen, Adobe...? 😆


That's too bad. The real value comes when you start collaborating with others in the paid version of Figma. 

@thomashallgren
Wednesday Dessauer
Inspiring
September 16, 2022

My hot take without all the facts:

 

Figma & XD aren't well differentiated enough to make a clear path for running them in parallel indefinitely. When they say 'we will continue to supportt XD' while 'reducing our investment in XD' it sounds similar to what they've done with Adobe Dimensions since introducing the Substance Suite. The difference is that as the premium product, Figma would have to become a subscription (?). 

 

I'm having flash backs of when Adobe acquired Macromedia. They mainly wanted Flash I think, but Dreamweaver replaced GoLive!, which I was actually using at the time. On the other hand, I had already jumped ship from Freehand to Illustrator, which was the survivor there. That precedent makes me think they would be pragmatic in siding with Figma (which the valuation shows that they acknowledge they can't out conpete) rather than contemplating killing it. I think it has a larger user base still, so not annoying them will be the major challenge.  

I guess now we need to wait to see what the XD team say at MAX on their future roadmap, but I fear that 'continue to support' is just a stepping stone towards the fate of Adobe Muse which remained ignored for the years until they quietly shut it off with the fewest complaints. 

Not only do I use XD, I have class loads of students and a growing catalogue of training resources invested in it. I'm ok with changing ship, as I say, I've done it before... but a little more clarity from Adobe on this would sure help me plan my future training and start building that out. 

Wednesday Dessauer
Inspiring
September 16, 2022

Maybe I should add, when they do run out an app in favour of another, they have rolled in features. Like I think Illustrator got Freehands auttrace engine (?). So people here talking about a super app Adobe FigmaXD are probably not wrong. It's gonna upset the Figma purists, but I think they are already looking at jumping to Pen;or and others. Seems premature when honestly no one seems to know where this is headed yet. 

Wednesday Dessauer
Inspiring
September 16, 2022

^Penpot #autocorrect

Earth Oliver
Legend
September 15, 2022

and if you're wondering why they're acquiring for 20B:

https://www.cnbc.com/2022/08/25/figma-growing-inside-microsoft-testing-longtime-deal-with-adobe.html

 

What a shame. Adobe had how many years to get XD right? So much for competition creating innovation at Adobe. Better to just consume the competition instead.

Inspiring
September 15, 2022

Figma has a great portfolio but Adobe needs to rebrand to Figma XD or XD Figma so we can ensure our investments last as long as possible. It's painful & expensive to remodel a business. If you rebrand to one of the above, we can smoothly add their portfolio and keep up with Adobe. Hybrid!!!

Peter Villevoye
Community Expert
Community Expert
September 18, 2022

My 2 cents: Figma might remain a brand within Adobe, just like https://www.behance.net/

Earth Oliver
Legend
September 15, 2022

Sounds to me like XD will soon no longer be. From an email this morning:

Dear Valued Customer,

We're writing to share some exciting news we announced today. Adobe has entered into a definitive merger agreement to acquire Figma, a leading web-first design platform for teams who build products together.

Figma and FigJam make it possible for all stakeholders designing interactive mobile and web applications to collaborate through multi-player workflows, sophisticated design systems and a rich extensible developer ecosystem.

While we have been reducing our investment in XD, we will continue to support it. We are excited about Figma's vision for the future of product design and the potential of our teams coming together to benefit our customers. After the transaction closes (expected in 2023), we will share more information.

War Unicorn
Community Expert
Community Expert
September 15, 2022

They did say support for XD won't end. I have to believe both will merge into one super-duper UX app.

 

(FigmaD? Xigma?) xD

 

It's all speculation, of course. I wonder what Figma users are thinking right now, though.

Chris W. Griffith
Community Expert
Community Expert
September 15, 2022

My guess is we might have file interop between XD and Figma. If we are lucky some other sharing functionality. 

Inspiring
September 15, 2022

Maybe we'll get lucky and Adobe will rename it Figma XD or XD Figma so we get mileage out this XD certification, lol. I notice this cert is no longer available for users now.

 

-> I now have the ability to edit my replies now (Yeah!!)