XD only supports Named Licensing when using CC Packager. Please refer to this section of the FAQ:
"Can customers use a serial number to deploy Adobe XD for offline use?
Adobe XD does not support offline deployment with a CCE serial number. Customers must use named licensing deployment to access Adobe XD. We currently support all three identity types (Adobe ID, Enterprise ID, and Federated ID)."
Find answers to frequently asked questions on download, install, setup, and upgrade of Adobe XD on Mac and Windows.
Hope this helps,
David