Warp zoom in/out

It's not just one effect, it is a combination of a bunch of them, some only two frames long. The first two frames don't move and look like a particle system or radial blur on some red and white lines. The next few frames can be replicated with Motion Blur and CC Lens to bend the roof line and the awning, but only for a few frames. Throw in some Rotation, 3D Transform/position/Z animation or Scale, and motion blur, and you have fairly accurately duplicated the first Zoom/Twist transition. I should also point out that there are at least 4 layers in the first transition. There is a sky on the bottom, a wide shot of the building that is masked to the roof line, the center Black and White masked building shot, and the Yellow Sign masked to the roof line on the top. They all rotate at about the same speed, but they move in Z space or Scale at slightly different rates. By the time the yellow sign is in the frame for 2 frames, the distortion is gone, and only motion blur remains. 

The transition to the second shot, the chicken fingers, is a combination of effects that are similar but in reverse with a radial blur for about three frames, cutting to a distorted, blurred line animation that chooses the colors in the next shot. There is a cut to the motion blurred and layered Chicken Fingers, a combination of layers with sparkles (fireworks) and animated text. 

You can't create a zoom/twist move that looks like this with one effect on one layer.

When you want to analyze an effect, it is a good idea to either make a screen recording of the shot or download the video so you can step through it one frame at a time. That is the only way you can figure out what's going on. Watch the frames go by, and you can see the process.

Those may not be the exact effects and techniques used in the shot, but you can get pretty close with them.